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Open brand discount day sales of tens of thousands of secrets
Why is the same clothing store opened, there are stores sold more than 10,000, some stores dismal business?
Supply, shop, business, like "weather, geography, people and" one can not be less. As we all know, a woman earns the best money. Even if more and more people march toward an increasingly competitive market today, there is still a daily sales of 20000, the more popular one hundred thousand popular storefront.
Many friends ask why? Why is also the same brand discount stores, love no season · Famous Specials Pavilion, 120 square meters shop can do an average daily sales of 3-4 million, annual turnover exceeded 2 million mark. Precipitation nine years, more than 400 stores, direct sales outlets 88, sales ahead of peers?
First, the source. First product, then another channel.
Why do people line up to buy apples overnight, because of the quality, because of the excellence of the product itself. Season without love supply from the brand factory outlets. Co-brand such as Qiu Shui Iraqis, Enrini, ONLY, Brother brother, commoner and other well-known brand Jiangnan. These familiar brands, for consumers themselves attractive; thousands of original brand shopping in the mall, no perennial love of non-stores selling "big discount", an average of 2-4 fold affordable price is the consumer choice to love No season Taobao important reason!
So, why love season without these sources? Friends who have apparel wholesale / retail experience will know that the end of a single (inventory) is a problem each brand will face, there will be sales of inventory, the rate is basically above 30%. According to a shop manager who does not have a seasoned boutiques, the discounted products in the store are not so-called "processed products" or "samples," but only the manufacturers' extra production capacity as well as the previous quarter's off-shelf goods. The more well-known brands, the faster the product updates, resulting in a large inventory, the emergence of love without season has just completed the digestion of regular sales slow mission, but also to meet the consumer like to choose well-known brand psychology, right The appeal of consumers far exceeds the regular price store.
Love season without these brands and manufacturers reached an agreement signed the contract. To become its important partner, with more than 400 stores across the river north-south layout advantages to help brand manufacturers digest inventory. Now, we have reached cooperation with more than 2,000 brand manufacturers.
And because of its large size, it is possible to obtain very low prices. Guarantee terminal stores in the 2-4 fold sales, still enjoy 60% profit margin.
Second, the shop. Good supply, does not mean sales wonderful!
Good wine also bottled, beauty also need to draw a makeup. In the season without love marketing concept, the brand discount, the price can be unlimited discount, the brand can not discount. Not only that, although it is based on the price tag 2-4 fold sales, but the consumer shopping experience still can not discount!
We see too many empty walls, no texture of the brand discount stores. Therefore, when the season without love, fame and fortune museum with a new image come out. Many people sigh, more people praise, "first restore the value of the product, then discounted sales" marketing ideas recognized by the market! This route is right.
Beautiful lighting, shiny door, simple and stylish shopping environment, so that every brand of clothing shines its own luster. More than 400 stores, a unified image system, well-laid, so that consumers in a relaxed and romantic shopping environment, enjoy purchase.
Love no season brand shop ideological packaging brand discount stores, both cheap and quality-oriented young mature women, these people are the middle class, but also the largest consumer groups, as its loyal fans.
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