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Brand style interpretation: "DYADANY" as a leading European fashion, simple and unique taste of the Italian high-end women's clothing brand, in addition to their own style and texture of the contract dedication aside, research and development, but also the pursuit of a spirit, a life Philosophy - Confidence and joy, fashion and romance; work in a fast-paced urban life, work without fatigue, relaxation in simple form, impact in and out, from outside to inside, along the senses Extend, gather, accumulate until the burst, to complete a perfect storm from the heart. "DYADANY" advocates fashion color, highlighting the theme of the trend, respecting intellectuals themselves as existence of life. "DYADANY" is designed to promote the realm of human nature behind the clothing, to touch the wearer's desire to soar in the reinforced concrete city, After the tracing the industrial era has been forgotten by mankind primitive totem; happy leisure, free fresh, simple and elegant, in silent talk, the designer's leap of mind, the return of mind is the "DYADANY" measure There is a standard of value. Brand target positioning: Market positioning: "DYADANY" The main target consumer group is 25-38 years old, young, stylish, intellectual, mature, tasteful, have their own personal opinion, have a certain spending power, a bit of petty bourgeois beauty. They are "DYADANY girl", always adhere to their fashion attitude, has been advocating their own way of life. Style adhering to the elegant, atmospheric, very rich flavor of the essence of international brands, but also combines functionality, real wear and easy to match features. Now Diamantine will be the Eastern classical beauty and Western avant-garde fashion as a whole, so that the unique oriental women's gentle and exquisite in Diandani demonstrated most vividly. The main consumer groups: senior white-collar workers, private business owners, media workers, officials and teachers. Product Structure: Trench Coat, Coat, Coat, Jacket, Down, Leather, Fur, Shawl, Sweater, T-shirt, Shirt, Vest, Dress, Skirt, Pants and Other Accessories. Price Positioning: Spring and summer 300-1500 yuan between autumn and winter between 400-6000 yuan. The main price range of spring and summer 400-800 yuan / piece, autumn and winter 600-1500 yuan / piece.
Brand Lighting Factory , http://www.jmledlight.com