The French New Generation Women's Brand OUDIFU Ou Difu Increases Brand Competitiveness with Design Innovation

Unlike many overseas brands that use strong physical capital to compete directly for the domestic high-res market, the French OUDIFU Ou Difu has made a fuss about the use of international fashion culture and domestic consumer demand without gaps. , increase brand innovation in China.

After attending the first French-Chinese cultural exchange activity, the French new generation women's brand OUDIFU Ou Difu initiated a romance on the vast Chinese market. The Ou Difu brand in the Asia-Pacific region of Hong Kong, China, the general manager of the company through the Sino-French cultural year corporate exchanges The machine ties up with Shanghai Youze Clothing Co., Ltd., which owns the domestic clothing sales gold network, and lands on the Chinese market by taking a ladder upstairs. In November 2006, the brand's China headquarters was located in Shanghai. The company expanded the sales network of Youze Clothing Company. Chinese market.

To allow foreign brands to accurately cut the needs of Chinese consumer groups, Oudi apparel company sends strong French and Hong Kong design teams to Luoyang, Xi'an, and Beijing, and other ancient capitals, adopting an antagonism of oriental ethnic culture, while employing Chinese women. The market has a deep understanding of the operating experience of the well-known mainland designers to join, and overseas design team together, so that has a rich French fashion spirit, "Oudio" brand apparel, can quickly close to the Chinese consumer aesthetic taste, as soon as entering the market to give People feel intimacy.

In order to innovate the brand style and stand out from the many women's wear, Outifu brand uses the popular concept released by the French Fashion Information Center to design the origin and combine the typical elements of the eastern national culture to carry out design and innovation, so that its product style can meet the exquisite pursuit of domestic professional women. The high-fashioned taste of life can accurately reflect the popular language that international brands lead in fashion.

Ou Difu put on the market nostalgic series of apparel, the use of color, fabric to do the old French classical design and the use of oriental classical patterns transformed into modern fashion garment texture combined with the method, will have thousands of years of history of the Court Qin Qin, in the pants The decoration of the dress and skirt is followed by the secondary processing of the washing water. This combination of Chinese and Western techniques runs through the details of the brand's entire costume, giving the product a unique charm of individuality and stands out from many homogenized products.

Ou Difu brand uses design to enhance the brand's competitive strength. The design and development cost invested in each season is as high as more than 3 million yuan, which creates an innovative rhythm of innovation and launches to the market every week, which makes the brand's visual elements and overall product style. Brand image, style innovation, the use of popular fabrics, color styles, plate-type craftsmanship and accessories accessories have systematically and carefully innovated around adapting to the needs of the domestic market, and have made gratifying achievements in enhancing the brand's new Oriental image.

The reporter saw in the Oudtiff brand image shop in the center of Shanghai Dragon Dreams that for the temperament and quality of professional women in China, Oudif brand clothing was designed with functional and comfort as the starting point, and strongly emphasized the perfect details and nature. Elegant features, and through the secondary creation of washing, embroidering, printing, printing and dyeing and other composite processes and pure handicrafts, shows the diversity of modern women's fashion.

The French fashion is close to the Chinese market to innovate, making Oudi apparel appear in the domestic market, and is favored by consumers with its stylish image, personalized style and apt marketing concept. Mr. Li Zuliang, who is responsible for the sales of Oudifu brand in mainland China It was pleased to tell the reporter that Oudif apparel entered the Chinese market in just three months and quickly occupied the Shanghai World Trade Center Bailian Commercial Building, Shanghai Longzhimeng Center, Shanghai Huijin Commercial Building, Nanjing Golden Eagle Department Store, Wuhan Qunguang Plaza, Yichang International Trade Building, Hefei Shangdu has a large number of domestic first-line department stores.