Seeking Outdoors and Winning the World - Monet's Strategic Deployment Conference 2010 Successfully Completed

Mo Nai Outdoor, China's leading supplier of outdoor gear, recently concluded a four-day strategic meeting in 2010. The conference, titled "Let's Explore Outdoors and Win the World," brought together top executives from 24 branch companies and one office. It focused on outlining Mo Nai's 2010 market development strategy for China, which is expected to significantly boost the growth of the country's outdoor industry. The company, established in 1997, has built a strong reputation by providing OEM services for over 60 global outdoor brands. Since entering the Chinese market in 2006, Mo Nai has positioned itself as a key player in the outdoor sports and leisure tourism segment. By combining practical outdoor functionality with fashion and casual styles, the brand has successfully targeted China’s vast consumer base, promoting a healthy and active lifestyle that resonates with a large audience. One of Mo Nai’s core strategies is focusing on sales channels that reach the widest consumer base. By 2009, the brand had expanded into more than 1,500 chain supermarkets across China, including major international retailers like Carrefour, Walmart, and Metro. This extensive distribution network has allowed Mo Nai to dominate the outdoor retail space. China’s outdoor market is growing rapidly, driven by rising disposable incomes and changing consumer preferences. Although the industry has only been present in China for over a decade, it has experienced an average annual growth rate of 48.9%. Experts predict that the market will continue to grow at a rate of at least 40% annually, fueled by increased interest in outdoor activities and the country’s rich natural resources. As consumer demand shifts from basic utility to style and experience, brands like Mo Nai are gaining traction. In major cities, it's common to see people wearing outdoor clothing and shoes for daily use, while outdoor furniture is becoming a standard feature in homes and public spaces. With a well-established national sales network covering 31 provinces and municipalities, Mo Nai is expanding its presence through franchise stores. These outlets are designed to penetrate smaller cities and towns, where traditional hypermarkets may not reach. The company plans to open 1,000 new franchise locations in 2010, further solidifying its position as a market leader. The 2010 strategic meeting was seen as a pivotal moment for the Chinese outdoor industry, with many believing it would shape the future leaders of the sector. With confidence in both the industry's potential and its own strategy, Mo Nai aims to drive continued growth and innovation in the years ahead.

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