NE · TIGER enters the wedding dress, how will Chinese wedding dress?

You have to admit that every action by NE·TIGER can cause ripples in the industry. From leather garments to furs to high-end evening wear to luxury goods, this is a brand that will do things at the same time, and when he speaks, the entire industry is listening.

November 21, 2005 at the Grand Hyatt Beijing, NE · TIGER will be released: 2006 spring and summer wedding dress show, people can not help but ask: NE · TIGER enter the wedding, how will Chinese wedding?

A Wedding New Culture Movement Adds Love to Love

The latest news that the reporter has just received from the NE•TIGER Group is: In order to tie in with the launch of the 2006 high-end wedding dress series, NE·TIGER launched an “Internet search in the name of love” campaign, which has had the final results recently. A couple with a touching love story becomes lucky. This couple will become the protagonist of the NE·TIGER senior wedding dress series 2006 spring-summer fashion trend conference and “Fairy-tale-style wedding”. The NE·TIGER wedding dress will crown their love.

It is reported that NE · TIGER senior wedding dress series became NE · TIGER following the furry luxury dress and high-end dress after another big series of products, will include the bride's wedding dress, bridesmaid dress and Chinese dress and so on. As a representative of China's top fashion brands, NE·TIGER has been committed to providing a dream lifestyle for all women who are pursuing beauty. Senior wedding wear series is still based on the concept of caring for women's dreams and is taking off women's dreams. The wings make the woman a sweet princess in a fairy tale when she is a sweet bride. The woman who has never enjoyed a wedding dress can recover the lost beauty and give all women the happiest and most precious memories. What's more important is to display the connotation of modern wedding dresses, so that holy wedding dresses become tokens of affection, and they become treasures in the inheritance of love, making love an immortal legend.

This conference in the name of “love” does not have the color of any milestone level in name. On the contrary, NE·TIGER’s efforts to publicize a new cultural movement of a wedding dress are also very extraordinary in their external publicity ideas. Mood text:

“Wedding is a celebration for the crowning of love. When a soft wedding dress embraces you, you are the most beautiful and happiest woman in the world. It is the moment when your dream becomes a reality. Wedding dress is a token of love and every memory in the future At each moment, on each wedding anniversary, take out your precious wedding gown, touch her and put on her, all the sweet memories are instantly evoked, the atmosphere of love adds warmth to your happy life.Bride or the mother of the world loves her daughter Confidence and blessings are to be passed on to future generations as treasures of the family, so that the power of love will last forever."

A wedding dress has a wedding dress

“Every woman should have a wedding dress that really belongs to her. The white wedding dress symbolizes purity and goodness. It is the cloak of love. The wedding dress is not just a gorgeous dress. It is a princess in a fairy tale. Romantic and beautiful movie pictures, wedding dresses with women's dreams, about beauty, about love, the only love, the only love, the only wedding, the only wedding dress is the only collection!"

Bringing brides to buy wedding dresses is almost the ultimate dream of all wedding designers and wedding dress brands. However, Chinese wedding dresses are still far from reaching this point. In addition to the international wedding dress base in Chaozhou, China In the eyes of Chinese consumers, it is only a symbol of the city. And many of their attempts on the domestic market ended in vain. Chinese wedding is still within the category of studios and rentals.

Now, when NE·TIGER enters the wedding field, the first task it faces is how to activate such a very large wedding market and let every woman go from renting a wedding dress to buying a wedding dress. This is a culture-led issue. It seems that this time, the Siberian tiger is still in a pioneering position. I wonder if China’s wedding industry is really capable of producing a talented player from the Northeast Tiger. Substantial change?

A wedding on the "NE·TIGER" China International Wedding Top Summit

What is most unique this time is that while NE·TIGER introduced the wedding dress market, it also paid attention to the simultaneous promotion of the theory, because to a certain extent, the cultural attributes of the wedding dress are greater than its design attributes. Therefore, NE·TIGER gathered Chinese media elites and famous fashion commentators to hold a special “China International Top Wedding Summit”. It is believed that the power and influence of this summit are invaluable both for the brand and the buyer. The influence.

The summit they want to talk about is: China's wedding past and present life.

It is time for China's wedding dress to need theoretical improvement.

In the limited history of Chinese weddings, the few names we have seen are foreigners. In recent years, especially with Gui Youmei as her grandson, she has made a splash at the Dalian Fashion Festival and Beijing's Wedding Expo. China also has a number of wedding designer brands and works, but their role in the promotion of the mainstream wedding market. After all, it's limited. Therefore, this time, for the NE.TIGER's full-scale attack, China's new fashion commentators have even given a full affirmation and considerable recognition. They believe that an international group company such as NE·TIGER with the concept of “innovation and fashion” has established a global design marketing center in Paris, Milan, New York, London, Hong Kong, and Beijing, and can The world's latest popular information collection and aggregation, then, with its strength, China's wedding will usher in a substantive watershed.