Li Ning’s fourth-generation image store officially unveiled in Beijing

On December 24th, the “Li Ning” fourth-generation image store officially debuted on Wangfujing Pedestrian Street in Beijing. At the opening ceremony, it included Mr. Ye Xuefeng, deputy general manager of Beijing Li-Ning Sports Goods Co., Ltd., and Mr. Teng Haibin, Olympic champion, and the China Red Cross Business Development Department. Many guests including the Minister Lan Jun attended the celebration. At the scene, Mr. Ye Xuefeng also represented Beijing Li-Ning Sports Goods Co., Ltd., through the China Red Cross Society, donated 13 million yuan worth of supplies to poor areas and disaster areas.

"Li Ning" fourth-generation image store in the design, emphasizing the essence of Li Ning brand movement, and the integration of rich oriental culture and Western fashion, establish a brand new image of Li Ning, the fourth-generation image store continues "style young fashion The characteristics of “bright colors” have strengthened the sports fashion in the design of details, improved the use of space, and emphasized the overall linkage within the area. The entire image store has been fully considered in terms of product display, advertisement poster, free space layout, cash register setting, concept area, etc., fully embodying Li Ning brand's international, professional, and stylish brand appeal. Consumers can feel the charm of the Li Ning brand when they enter the store.

At the donation ceremony for the opening ceremony, Li Ning donated 13 million yuan worth of materials through the China Red Cross to poor areas and disaster areas. Mr. Ye Xuefeng, deputy general manager of Beijing Li-Ning Sporting Goods Co., Ltd., said that “giving love and giving back to the society is an irresistible responsibility of the company. This year marks the fifteenth anniversary of Li Ning’s establishment. If it is not social stability, there will be no Li Ning’s company today. Brilliant, so we decided to celebrate the fifteenth anniversary of the establishment of Li Ning in the form of charitable donations, and use our practical actions to give back to the society for the care and support of Li Ning over the years!” Li Ning also said that from December 24 to December 31 On the day, 5% of the store’s total turnover will be donated in kind to the affected areas and poor areas through the China Red Cross Society. In support of this donation activity, Olympic champion Teng Haibin has signed on the spot.

Mr. Lan Jun, Minister of China Red Cross Business Development Department attended the ceremony and expressed sincere gratitude to Li Ning Company for its love donation. He hoped that the whole society would care about and support public welfare undertakings, build a harmonious society, and promote social development and progress. According to Minister Lan, the Red Cross is arranging for the transportation of materials donated by Li Ning to the quake-hit areas in Jiangxi to help the victims survive the winter.

As the largest professional sports goods brand in China, Li Ning Company regards the brand as the most precious asset of the company as early as the establishment of the company. The establishment of a brand must, to a large extent, depend on good corporate credit, establish a corporate image of honesty and trust for the people, and cultivate the loyalty and reputation of customers and consumers. This behavior of giving back to society has already become an indispensable corporate culture within Li Ning's company.