Anna Sui of the world brand---Anna Su

Founder: Anna Sui---Anna Su

Registered at: United States

Designer: Anna Sui Anna Su

Brand Line: Anna Sui Anna Su

Category: high fashion, ready-to-wear, cosmetics

Brand Style:

The charm of Anna Sue is that her fascination is unparalleled. At first glance you can see Anna Sue, you will be shocked by that eye-catching, almost flirtatious color, and will be enchanted by her unique Glam Rock style with a magical magical power. With its gorgeous costumes and practicality, the fashionable metropolitan women can play their uninspired infinite creativity, allowing them to freely combine their own desires, show their unique charm, and show their individuality.

Anna Sue is best at finding inspiration from the hodgepodge of art forms: Scandinavian decorations, Bloembury tribal costumes and high school preparatory school uniforms have become her source of inspiration. All her designs have obvious commonalities: eccentricity and embarrassment of rock music. This made her a favorite of models and musicians.

Fashion celebrities such as fashion photographer Stephen Meisel, supermodel Naomi Campbell, and James Ihaa under the brand of Michael Smith In the same way, Anna Sue, who has a passion for the Manhattan Club, is always catching up. She used rock and roll posters to decorate her store and plastered the walls of the store with velvet brocade for wall coverings. Glittering nails, bejewelled costumes and ultra high-heeled women's shoes form a complete accessory.

Brand recognition:

Anna Sui's bold design, with a slight sense of secular vision, coincides with her rebellious character. Today, Anna Sue is facing the trend of simple naturalistic leadership fashion. The design is filled with a rich retro atmosphere, and a unique luxury of splendid luxury: Embroidery, lace, hot drilling, embroidered beads, fur and Other gorgeous decorativeism are all included in her designs.

She chooses to package her cosmetics line with purple, which represents a strong desire, in a purple-colored package, surrounded by red roses, like a flour box in the 1970s, and a vintage pretty makeup series for women in the city. Can not put it down.

Brand story:

Anna Sue, who is a third-generation Chinese immigrant and has Chinese and American descent, was born in Detroit in 1955. At a young age, she had set her dreams on fashion design.

Bidirectional design history

In the 1970s, Anna Sue went to the Parsons School of Design in New York. After graduating, Sue was determined to follow his wishes and put all his energy into his own designs. After purchasing a sewing machine in a private apartment, he began to conquer the world.

In the 1980s, the weird, old-fashioned style was not accepted by the trend of flashy and brand worship.

In the early 1990s, she designed a doll-like suit to coincide with the budding grungy movement.

In 1991, she finally held her first fashion press conference.

In 1992, 113 of Green Streets in the SoHo area of ​​New York opened its own fashion goods store. The store reflects a clear taste: the combination of flea market furniture and whimsical dolls are placed in a purple wall and red mezzanine room.

In 1993, her hourly store suddenly hit the market, attracting many models and young fashionistas. Since then, Su has continued to use her patent - an eclecticism that does not distinguish between epochs and genres.

In 1996, at the autumn and winter fashion show, her design inspiration came from a 1920 film by Ken Russell, a great director, with a pair of velvet and tweed decorated with bright metal and feather hats. And beaded handbags.

In 1997, Anna showed her other products besides her clothing: shoes made in Venice, Italy, Bahrain, velvet, silk, patent leather, snake and lizard skins, and suede bags.

This year, Su launched her aromatic beauty production line. Signed an agreement to approve German company Wella. Wella shared Anna's "beautiful" business with Japanese cosmetics maker Albion and signed a color cosmetics and skin care license agreement. Under the agreement, WellaSui perfume manufacturers and sales introduced their products to Japan.

In the autumn and winter fashion press conference in 1999, the trend of rural folk songs in 1965 was recalled. Models wear guitars on their backs, clothes with a black and white plaid or chain pattern, Afghanistan-style knit shirts, and Marimekko-style suits.

In 2000, it was like the gorgeous and mysterious makeup series; Anna Sui's autumn and winter also maintained the tone she had always sought. From wool, multiple yarns, silk, to fur, they are all endowed with flowers, grasses, pearls, and even folklore. Hua Qiao has a rich array of aesthetics; flounced elegant muslin shirts. Tasseled knee-length skirts and wide waistbands, high-boots, colored pantyhose, short-sleeved fur coats, and chiffon tops and coarse-weaving folk style 7-point skirts and collage-style boots and Tibetan scarf; Anna Sui said It is a woman's unrestrainedness and fickleness.