JOYCE China's First Brand Store Opens in Shanghai

April 19 and April 21 are JOYCE milestones. In these two days, JOYCE's two most important shops occupies 28,000 square feet, renovating the enlarged New World flagship store and The first 8,000 square feet of JOYCE branded stores will be veiled in Hong Kong and Shanghai respectively.

JOYCE China's First Comprehensive Brand Store Opens in Shanghai

Designers and senior managers of several brands represented by JOYCE have come to Hong Kong and Shanghai to celebrate the grand opening of the new store. World-famous designers - Mr. Yohji Iyasu, Ms. Ann Demeulemeester, Ms. Nancy Gonzalez, Mr. John Rocha and founder of VIDI VICI - Ms. Kyung Min Lee, Senior Director of Mr. Yohji, Jil Sander, Marni, Balenciaga, John Galliano The management team of Dries Van Noten, Oscar de la Renta, Ann Demeulemeester, Neil Barrett, Nancy Gonzalez, Brunello Cucinelli, Number Nine, Undercover and Linda Farrow will all arrive in Shanghai to participate in this event after they have participated in the opening event in Hong Kong. .

Heavyweight guest international famous designer Mr. Yohji Iwaji and film and television star Ms. Zhou Xun

At 3:30 pm on April 21, the founder of JOYCE was also the chief administrative officer - Ms. Guo Maqing, the chairman, Ma Jinghua, the president, Ms. Ma Meiyi, and the internationally renowned designer, Mr. San Ben Yoshis, Ms. Ann Demeulemeester, and film and television. The Miss Zhou Xun and the famous Chinese artist Zeng Fanzhi will co-host the opening ceremony of JOYCE's first comprehensive brand shop in China.