Anta listed in the expansion of scale Ding Shizhong create a private miracle

Anta listed, aiming to scale

About 15 years ago, Ding Shizhong backed hundreds of pairs of shoes to sell in Beijing. He touched a lot of walls and knew that no brand could be sold. He returned to his hometown of Jinjiang, determined to be his own brand. 15 years later, his sporting goods company "Anta" listed on the Hong Kong Stock Exchange, the opening of the first day of financing more than 3.1 billion, the stock price rose 40%, opened the individual and business Develop new chapters. Although Anta is not the initiator of the listing of private companies in Hong Kong, this listing and the ideals that have driven them to take this step will certainly have a positive impact on the trend of private enterprises in the future.

Since then, Anta is no longer one of the thousands of family-owned companies that produce apparel, shoes, and hats in Jinjiang, Fujian. The composition of Anta has undergone a fundamental change – it has become a publicly owned company. Shareholders come from both domestic and Hong Kong and even North America. Investors. President Ding Shizhong was awarded the 17th "China's Top Ten Outstanding Youth" for his outstanding contribution to the promotion of sports in China. In an interview with this newspaper, he said: Private enterprises must be big and only follow the path of listing. Only by making the management of the family business transparent can the company be more revitalized. Ding Shizhong admitted that one of the purposes of this listing is to seize the opportunity brought by the Beijing Olympics - the consumption of Chinese sporting goods will surge in the future. "But I didn't list because of lack of money. The bosses of private companies in China are not short of money, but companies lack money." Ding Shizhong deliberately reminded that "the listing has far-reaching social significance, and we will no longer be the owner of capital and wealth." It is the manager.” Anta will use the funds raised this time, mostly for the operation of the market, as well as for the renewal of production equipment.

How private enterprises expand is a topic that is placed before countless entrepreneurs. Ding Shizhong believes that clarifying the ownership relationship of the original institution is the first step for the company to move towards transparent management. Entering the international capital market and accepting industry supervision is the second step, and it is also a key step to change the image and nature of the company. Better than no supervision.” Anta listed, the owners of the Houston Rockets boss of the United States, the United States took the initiative to find Anta purchase 8.2% of the shares, became the company’s largest overseas investors, followed by it, will be around Yao Ming The huge market opportunities brought about by the influence of the market, but Ding Shizhong denied that Anta will use this to enter overseas markets: “At least in recent years, this issue will not be considered. First, make the domestic market a good job, and then think about foreign countries.”

Anta has achieved 100% growth this year. In addition to the existing sales channels and models, the company plans to open a retail store called “The Frontier” to sell the brands of competitors such as Nike, Adidas and Reebok. “This is a good use of Anta. Sales channels to earn opponents' money." Ding Shizhong explained. In the face of rapid growth, he acknowledged that the biggest challenge was the growth and construction of the management team. Anta attracts a large number of elites with generous treatment. It is reported that more than 30 people have obtained the company's options after listing.

Anta's Latin alphabet "Anta" means "mother of the earth" in Greek. Ding Shizhong gave her a new meaning: "Easy entrepreneurship, practical life."