Top Ten Classical Strategies for Corporate Branding

[China Glass Network] by the front: toddler

People are prone to red eye disease, and businesses are the same! Seeing that the industry giant has gone through so many brand routes, it is very embarrassing, and it is difficult to be convinced. Isn't it more than a few brands? I can do it too. So I went to the top and dreamed of becoming an "industry giant" overnight. It seemed to be infinitely beautiful. I didn't know that in the end, it was indigestion that was unclear. The type of brand is not so much, Coca-Cola, in its success is in the soft drink industry.

Second count: the mouse eye

Most bosses can't tell the future of their own business. They only rely on their own experience and personal imagination to dominate the enterprise, imitate, no innovation, no discrimination. There is no clear brand strategy planning concept and strategy in the brain. I only know that I have to take a step and look at the stone crossing the river, and I am also known as “down to earth”. It seems to be steady, but there is a danger of falling into a trap at any time. Maybe your business will come to an abrupt end tomorrow.

The third measure: at the mercy of others
I always think that foreign monks can chanting and hire "airborne soldiers" with high salaries. Of course, brand companies generally have well-established professional managers to control brand promotion and market. However, there are also some "professional managers" with inferior professional morality. For the bosses who lack discriminative power, they often use "three beats". When they first come, they "slap their heads" - boasting that they are so powerful that they can bring the company to Bright place; then "shoot the chest" - to the boss to ensure that the completion or over-fulfillment of the goal, to ensure that the company earned a full bowl of money; later "shooting the butt" - almost toss, the boss's gambling is also fast No, what should I do? Shoot your ass and leave! Leave the boss alone and tears!

The fourth measure: on paper

I thought that as long as you advertise, you can quickly create a brand. So the unconventional and unconventional advertisements appear in front of consumers, seemingly lively, but I don't know how many can really be branded in the hearts of consumers! The same ads are easy to fall into the endless advertising bombing cycle, wasting a lot of advertising resources, but it is difficult to have an immediate miracle. In fact, this is the gambler's mentality and it is difficult to become a big business.

The fifth measure: waiting for the rabbit

Development, production, marketing, capital, four brands of marketing elements operating links broken, scattered, no system, live off to become a deformed baby. Or consider a certain two meritorious products as the bodyguard of the enterprise, a new product to eat all over the world, die holding old products, and the market is getting narrower and narrower, until the end of the dead end, the old shrinking and dying .

The sixth measure: follow the flow

Do not know where the advantages of the company itself? I can't find my own core competitiveness, let alone the means of differentiation and competition. I only know how to be a cloud, and I am like a big stream. Brands, products, markets, etc. have no personality. Over time, they are ruthlessly submerged. Drop it.

Seventh count: blame

Every boss sighs that there is a shortage of talents and talents. Why is it missing? Why do you need it? What kind of talent do companies need at what stage? In what position do you need to configure what kind of quality structure talent? ... I don’t know if I ask. What should I do? Yimeng, chaos, chaos, mess! In the end, the blood type is difficult to melt, just like a windmill, constantly changing people, but also complaining blindly: "It is difficult to find talent!"

Eighth measure: weak wind

Many enterprises have leadership, but there is no real management, and no decision-making team is formed. It is often the boss's personal decision-making, emotional and random management, which has become a veritable firefighting captain, rather than standardized management. Entering the market blindly participate in advertising wars and price wars. In fact, these are hypocritical brand tofu projects built on foundations that are not solid foundations. As soon as the market is overwhelmed, it will be trembled and it will be thought that the end of the world is coming.

The ninth count: the stick to the rules

A considerable number of enterprises are family-owned enterprises. Starting from a family workshop, the scale is small at the beginning, the husband and the factory, the wife manages the money, and the two-pronged approach, the couple's heart and loess become gold, and the days are really moist. However, with the development of the company, the plate has grown, the market has changed, and the limitations of family management have emerged. How to solve? The solution is to reform and decentralize. But how many bosses dare to reform decisively and truly decentralize?

Tenth: subject to people

The competition in any one market will be from "warlord warlords" to "the seven kings of the Warring States", then to the "three countries", and the "leftovers" will be the king! Any enterprise that wants to fight all the way in the market and "remains" in the "three countries" will have to make a point above, otherwise it will become a stumbling block for corporate brands to enter the market. Hereby remind you, I hope you are good! This is not to say that brand promotion is not good, no, sometimes, as long as we are serious about doing it, the brand is more intangible than the latter, it is a kind of accumulation. What do you say?

Cap

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