U.S. apparel brand heads Asia to expand China market

Tommy Hilfiger, a well-known American casual wear brand, announced in Hong Kong on the 27th that it is the first time to establish the position of President of Asia to expand the Asian market including China and Japan. Ematinger will serve as president of Asia and his place of work will be Hong Kong.

Ematinger said that Tommy Hilfiger is favored by Asian young people and already has a considerable customer base. Looking into the future, the company's growth prospects are quite optimistic. Tommy Hilfiger will continue to provide marketable products in response to market demand, while continuing to strengthen product features and further expand its business.

According to reports, Ematinger served as president of Asia for Gap Corporation for two years. Prior to this, he served in the Nike Group in Asia.

Tommy Hilfiger is one of the globally recognized brand apparel groups. The company focuses on designing and marketing high-quality men's, women's, children's and denim products. The company also provides accessory products such as accessories, perfumes and home accessories through selected authorized operators.