June Shanghai Children's Wear Sales Increase 28.0% YoY

At the end of June 2011, cumulative sales of children's wear were 569,000 pieces (sets), a year-on-year decrease of 172,000 pieces, a year-on-year decrease of 23.2%; sales volume of 124 million yuan, a year-on-year decrease of 1.7%; average sales price of 217.7 yuan/piece (sets) , a year-on-year increase of 28.0%. Sales revenue accounted for 4.3% of total apparel sales revenue.

In June 2011, according to the average price rankings, "Fei Er You" brand continued to top the list of 1,203 yuan/piece (set), an increase of 12.5%; "beanpole" brand to 856 yuan/piece (sets) consecutive Ranked third in the third round, down 3.3% from the previous quarter; the average selling price of the “Goodbaby” brand was 682 yuan/piece (set), down 19.6% from the previous quarter and sticking to the third place on the rankings; the average sales price of the “Heman” brand was 462 Yuan/pieces (sets) ranked fourth; "Folly" brand fell one place fifth, with an average selling price of 413 yuan/piece (set), a decrease of 12.9% from the previous quarter.

Children's wear "Boshi Frog" returned to the first place In June 2011, according to sales rankings, "Boshi Frog" brand returned to the list after the first two months of silence, sales of 1.144 million yuan, an increase of 105.8%; "adidas" brand sales amounted to 461,000 yuan, down 34.6% from the previous quarter, ranking second; "E-land" brand sales amounted to 394,000 yuan, down 52.6% from the previous month, and fell from the second month last month to third place this month. The "PAWINPAW" brand ranked fourth with a price of RMB 39 million, a 53.1% decrease from the previous period; "Nike" brand sales amounted to RMB 376,000, a decrease of 32.2% from the previous month and rose from the sixth of last month to fifth place this month.