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In the study of the Chinese men's brand, Xenia has always been a representative existence. In the current noisy Chinese men's market, Rimula, Qipai, Septwolves and other men emphasize the mature style, Jack Jones, Mark Fairwhale, Metersbonwe and other high fashion banner, sports men's clothing, eco menswear, casual men's new concept after another. Only Xigaia, out of the men's products and positioning coveted, sights on fashion and travel deep thinking, the real brand into the changing times. The appearance of Men's Business Men is undoubtedly an in-depth discussion of the men's brand in response to the new business era. To some extent, it represents a trend of men's brand development in the future. Travel Culture "Travel" runs through the brand culture of Xenia, especially business travel. As the world's first brand focused on business travel fashion, as early as the founding of 1993, Xi Niya is a more emphasis on clothing wearing performance brand. In the long-term tailor-made clothing for high-end sports apparel, Xenia has accumulated high-quality brand DNA, in order to create "Business Travel Men's first brand" laid a good foundation. As the world enters the new business era, modern business travel and leisure-time work habits have grown, and now people rely on multipurpose and dependable clothing and gear to do their job as best as possible in constant movement and travel. In order to comply with the needs of the new business era, tailor-made for the fashion elite perfect dress program, as early as 2005, Xiniya has taken the lead in the concept of "business men" to become the forerunner of business culture. Xenia "Business Men" is a to meet the urban business elite men, in the face of fast-paced work and life at the same time, can dress in interpretation of a dress casual, wearing a new concept of enjoyment. Culture extends to the dress culture of mobile workers, that is, business travelers engaged in first-class positions such as dress code, BMW dress code, outdoor dress code and outdoor adventure dress code. In Xenia's brand concept, business travel is not only a way of life, more sublimated into a reflection of life, to explore the fashion. Business in the accumulation of fashion, refined culture in the business trip, Sydney business culture steadily move forward. Traveling singer In 2008, XII signed Jacky Cheung brand image as a spokesman. When talking about the reasons for choosing Jacky Cheung, in addition to the artistic accomplishments and status of Jacky Cheung's pop song "God of Songs," her elegant and refined personal image, Xenia more focused on the accumulation and harvest of her life journey. Experience the ups and downs, and finally achievements song god. The achievement of the peak of pop music, but also make Jacky Cheung into a more wonderful long journey. "With you along the way," this classic Jacky's song is the perfect interpretation of this "journey" and reflects the quintessence of the Shinija business culture. Following the signing of Jacky Cheung, Xenia followed with him in-depth cooperation. On the depth of the brand ambassador digging, Xina demonstrated a unique vision and keen sense of touch. In addition to the popularity of brand image advertising, penetration into the terminal marketing tools, Xenia in 2010 and Jacky Cheung join hands to share the world-renowned Jacky Cheung 1/2 Century World Tour event. Since 2010, Jacky Cheong set out to start its first half century world tour. This may be Jacky Cheung's last global tour, so the attention of all walks of life on this tour can be described as unprecedented. It is said that no matter the scale of the tour, the time is far beyond the previous concert. Since the end of 2010, Xenia has invested heavily in sponsoring Jacky Cheung 1/2 Century World Tour, and with the concert footsteps, began preparations for the brand tour of Henia 2011 brands and investment associations. Brand Ambassador's journey of music, tour with the Xenia brand tour, in the unprecedented brand strategy attempt, will play a harmonious strongest voice. Travel dream May 27, 2011, Jacky Cheung concert Zhengzhou station grand opening. In the meantime, Xainia 2011 brand tour and investment promotion officially set sail. The brand tour of Zhengzhou, so far has gone through Zhengzhou, Shenyang, Harbin, Nanning, Chengdu and other stations, set off a short period of Xiniar brand craze. Show a major highlight of the show Shiga New 2011 wonderful new catwalks, performed by dozens of domestic model interpretation, excellent product design, unique cultural ideas, won the praise. In the exhibition tour to join the investment section, it is another brand new try Xenia. And Jacky Cheung concerts simultaneously Zhengzhou, Shenyang, Harbin, Nanning and other station shows, brand tours wherever he went to join Nyx fever. The brand journey of Xenia, named "New York Dream." Xenia, which was listed on the NYSE at the end of 2010, became the first men's apparel company listed on the NYSE under IPO in China, putting a halo on the brand. This theme not only represents the glorious turn of Xignia from New York, but also implies the dream of the brand to take off further. Xenia, the business trip in the end, the achievement of an extraordinary brand. While exploring the deep relationship between the brand in Xenia and travel, we see innovative attempts by Chinese menswear companies. Xiniya business men's birth and development, mapping the new business era of dress needs and brand development. We have reason to believe that the future Xenia brand will bring more exciting and innovative, it is worth learning.
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