Belle: Expand Children's Wear and Men's Footwear Business

Belle (01880) Chief Executive Officer and Executive Director Sheng Pepper at the interim results conference said the group as early as 2009 to explore online marketing business, this year increased investment, plans to invest 200 million US dollars in stages to carry out online business. The preliminary business plan will be conducted in the form of shareholding with a view to achieving a balanced revenue and expenditure within three to five years and a positive profit contribution to the Group. He added that the Group will continue to focus on the mid-market market this year but plan to step up its business expansion In the recent years, the growth rate of men's shoes is faster than that of women's shoes, so the Group will increase the investment in R & D of mid-to-high-end men's shoes in order to increase its market share. In addition, the Group At present, the customer base is 25 to 50 years old. In the past two years, the growth of children's footwear in the market is much higher than that of adult shoes. Therefore, the Group will strive to expand its children's wear business in the future and has basically completed the acquisition of a children's wear brand. The same period last year, 10,315, an increase to 13,157, opening shop faster than expected in the first half, the store is expected to grow faster than 15% throughout the year, higher than the 10% set early this year.

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