Blue Sky Dragon abandons the men's agent sales model for the first men's joint venture cooperation plan

“laudation•?天?” apparel has a strong product protection foundation, this year's first men's clothing brand "association cooperation program", which means "laudation?? Heaven?" Clothing will completely subvert the traditional "joint, agent" The model has been to establish joint ventures with merchants in various cities and autonomous regions throughout the country to jointly establish branches and operate the market together, so as to truly achieve “a total win-win situation”.

Inspired by this operating concept, how to ensure a real win-win situation with the merchants? How to achieve "win first" on the basis of win-win?
First, “laudation??天?” put forward the promise of “zero inventory, zero risk”, and at the same time, controlled the source of the commodity, followed the market dynamics, responded to market feedback, and quickly met the different needs of different markets, thereby increasing the end market. The ability to control, strengthen the audience of goods - consumers VIP service awareness. For this purpose, "laudation??天?" will activate the "Chameleon Plan" and adopt the "category sales classification" approach of different stores in the region; ensuring that all types of stores have suitable sales of goods. It is also assisted by the “large factory” plan of co-operative cooperation to ensure the timeliness and quality reliability of the product launch cycle. The establishment and soundness of the "laudation?? Heaven??" commodity system effectively ensure quality and control costs.
Secondly, “laudation•?天?” has successfully launched plans for joint ventures and branch offices. The stores have also been stationed in high-end shopping malls and business districts. At the same time, each branch company has actively launched expansion work for secondary cities and merchants. For example, it has established and set up branches in many provinces such as Jiangxi, Shandong, Zhejiang, Henan, Liaoning and Sichuan, covering more than 100 major cities and more than 200 planning outlets. “laudation??天?” will carry out targeted planning and publicity for the operations of provincial branches and share them with them. Ensure that each branch company has suitable, effective, and targeted business operations.
Third, “laudation•?天?” has launched a brand new terminal image and implemented “nanny-style” support at the terminal. At present, it has formed a complete system of operation, training and supervision, providing site selection from stores, and decoration of stores. , new store opening, store operations, store supervision, performance evaluation six standardized operation management system, while ensuring the interests of the branch, at the same time, build the terminal elite sales team. The company's headquarters provides professional training for store managers and shopping guides. For some branches, the company will use one-on-one professional market guidance.
In fact, the apparel channel model does not require a major change and has already been recognized by the industry. As a forerunner, “laudation??天?” explored in the reform of the channel model, with its high-end quality and services, rapid expansion and eye-catching development effects will be subject to widespread concern within and outside the industry, becoming a Chinese men's retail The best in the industry.
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