2011 autumn and winter children's beetles house children's clothing 2011 autumn and winter new beetles Beetle Hou

2011 autumn and winter children's clothing beetle house children's clothing 2011 autumn and winter new beetle House Beetle Hou

Beetle Hou children's clothing

The "Beetle Hou" brand is positioned in children's clothing for children ages 3-12. In the brand logo, the rhyme "colorful world, happy bug" represents the spirit of the children's wear in the beetle house, which is positive, united, and free and happy. Create a bright, warm and harmonious visual effect, embodying the care and health of “Beetle Hou Beetle Hou” as a green and environmentally friendly “China's original ecological children's clothing” for children's physical and mental health.
"Beetle Hou Beetle House" pays attention to original ecology and environmental protection. All products are made of pure natural cotton, linen, wool and other fabrics. The "Pop" concept style technique collage, color hit, patch, embroidery and printing are the active environmental protection. Ingredients are used to take care of the child's tender skin. Beetle Hou is used to guide children in respect of natural simplicity, self-confidence, and positive optimism.

Brand Culture
"Beetle Hou" brand is also watching the growth of children in the process of continuous development and growth.
By shaping the cute, lively cartoon image of “Beetle Hou,” the cultural concept of loving children and nurturing children is disseminated and promoted.
Business Culture We are committed to building our brand and business. Our biggest rival is ourselves; we never look for any shortcuts. We only believe in commitment and perseverance. We only believe that creating has the significance of brand value.

A, Product Style “Beetle Hou” product personality is based on the core characteristics of environmental protection, natural and comfortable original ecological art. The beetle house Beetle Hou adopts various innovative and eco-friendly fabrics and exquisite handicrafts. The beetle house children's clothing is based on the original ecological cotton and linen fabric. Combining with the most popular artistic expressions such as jigsaw, patch and embroidery, the beetle house Beetle Hou makes art. The organic combination of fashion, environmental protection and comfort, affection and playfulness forms the unique style of the beetle house.

B, brand positioning

Age positioning We cater to the fashion metropolis 3-15 years old children's consumption positioning Pursue the quality of life, pay attention to children's health, happiness, fashion, playfulness The new generation of ethnic parents spending price positioning Spring and summer: 79-599
Autumn and winter: 109-999
The market positioning of a class or prefecture-level market or above is based on department store counters.
The second, third, or prefecture-level cities in the following markets are dominated by shops in the business district.
Our pursuit is the public. Our core is the public. Our service is the public. Our value is the public.

2011 autumn and winter children's clothing beetle house children's clothing 2011 autumn and winter new beetle House Beetle Hou

2011 autumn and winter children's clothing beetle house children's clothing 2011 autumn and winter new beetle House Beetle Hou