Gentle Wright brand pants high profile into the mainland market

Recently, international trousers giant Gelaite held a press conference, announced in 2009 that it will officially enter the mainland market. It plans to open 1,000 chain stores in mainland China within 5 years and make China Pants the first brand. According to informed sources in the apparel industry, in fact, all this is expected, since as early as 2005, Gelaite has been in the mainland market for a serious market research and found that the intense competition in the domestic market, a strong vacancy pants brand, then Wenzhou, Guangzhou, Shanghai opened three pilot stores, but at the time its attitude is extremely low key, low profile to be overlooked by the industry. Now decided to aggressively enter the mainland market, but also threatened to open thousands of chain stores within 5 years, it is estimated that the initial test of the water several chain stores in the past two years have been very good market response, so that they see a huge opportunity to start the mainland market ahead of schedule, Prior to the strategic market planning, 2009-2010 is the focus of the European countries as the main target, the mainland market began its formal launch in 2011, a full two years ahead of schedule. Shanghai Garment Chamber of Commerce, anonymity who said they are now regrettable that the same is why women do not find their own trousers, a huge prospect, the world's largest consumer clothing kingdom does not have a pants brand What is a concept? At the same time also admitted that the domestic part of the pants business too short-sighted, because earlier there are many businesses are also professional at the beginning of the pants, but consider buying a full set of women like to buy clothes and all the women's pants upgrade to women, that can make more money Point, everyone knows that the women's market is Ebb Tide, not only for enterprises in trouble, but also lost the panties this huge cake. It is reported that the song Wright originated in Hong Kong, with its unique style, excellent quality, popular prices so far in Singapore, Russia, South Korea, the United States and other countries and regions opened hundreds of outlets, is a veritable pants trousers king . Analysis of relevant parties in Guangzhou Garment Chamber of Commerce, China's pants market is the post-expansion era of brand apparel market, the only remaining neglected and the last piece of cake, Gelaite with its strong background and years of international experience in the operation of women's pants, complete It is possible to build thousands of outlets in the mainland, the real name of the Chinese knickers, topped the throne of the first brand of Chinese pants.