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Heart-shaped neckline decorated with white crystals, shine under the lights, the fabric is slippery and soft, feel like silk - this is not the new fashion this year, this is the new underwear this year. Yesterday, a mall in Hankou, the reporter saw the customer Ms. Su bought the above as a fashion-like general underwear.
As the temperature gradually decreased, Jiangcheng underwear sales also ushered in the first wave before winter peak. Reporter visited the major shopping malls found that this year's underwear market compared with previous years, very different. Some well-known brands and "warm card" and other speculation marketing concept draw the line, but in the style of underwear closely follow the international trend, cutting and design of fashion, materials more elegant. Such as Ai Dili this year, several new women's underwear, and some neckties are full of Swarovski crystal, and some lingerie chest was hot on the exquisite crystal brooch, the entire underwear style and traditional underwear net surface, monotonous The style is very different, many consumers mistakenly think that fashion. Wuchang, a mall underwear counter sales agent Xiao Zheng told reporters on the fashion of underwear, customers generally reflect "a flash."
In addition to style and cutting, this year's underwear on the choice of fabrics are more stress, the industry told reporters that the traditional underwear fabrics, cotton and spandex based, multi-use 20 and 30 cotton yarn, easy to pilling and deformation, The popular underwear fabrics this year, in addition to the use of higher density of 40 cotton yarn, but also joined the "Modal" represented by milk, soybeans and other plant and animal fibers, making the lingerie feel more comfortable and soft. Some underwear fabrics, and even spent on five different types of fibers.
Li Hui, deputy general manager of Aidi Group, said that nowadays, consumers demand for underwear has been transformed from the basic warmth to beauty, safety and health, which also directly led to the underwear business and brand diversion. "Wear beautiful, safe underwear, underwear industry will be the general trend."
As the temperature gradually decreased, Jiangcheng underwear sales also ushered in the first wave before winter peak. Reporter visited the major shopping malls found that this year's underwear market compared with previous years, very different. Some well-known brands and "warm card" and other speculation marketing concept draw the line, but in the style of underwear closely follow the international trend, cutting and design of fashion, materials more elegant. Such as Ai Dili this year, several new women's underwear, and some neckties are full of Swarovski crystal, and some lingerie chest was hot on the exquisite crystal brooch, the entire underwear style and traditional underwear net surface, monotonous The style is very different, many consumers mistakenly think that fashion. Wuchang, a mall underwear counter sales agent Xiao Zheng told reporters on the fashion of underwear, customers generally reflect "a flash."
In addition to style and cutting, this year's underwear on the choice of fabrics are more stress, the industry told reporters that the traditional underwear fabrics, cotton and spandex based, multi-use 20 and 30 cotton yarn, easy to pilling and deformation, The popular underwear fabrics this year, in addition to the use of higher density of 40 cotton yarn, but also joined the "Modal" represented by milk, soybeans and other plant and animal fibers, making the lingerie feel more comfortable and soft. Some underwear fabrics, and even spent on five different types of fibers.
Li Hui, deputy general manager of Aidi Group, said that nowadays, consumers demand for underwear has been transformed from the basic warmth to beauty, safety and health, which also directly led to the underwear business and brand diversion. "Wear beautiful, safe underwear, underwear industry will be the general trend."