Zhuji Hosiery Relies on Technological Innovation to Capture Overseas Markets

The complex international market has caused traditional socks to face serious risks. Hosiery companies can only remain invincible under severe market conditions only if they actively develop technological innovations such as new materials and new process R&D. Today, technological innovation has become the basis for the survival of socks and a new engine for boosting development.

"I used the socks made from the fiber of coffee beans for the first time. I believe this new type of socks must be favored by consumers." Recently, at a new sock conference in Zhuji, Zhejiang Province, from all over the country Merchants have a keen interest in this.

This year's international economic situation is not very optimistic and the exports of traditional hosiery enterprises have encountered difficulties. Many sock companies in Zhuji area have carried out technological innovations and opened up a vast market for sock exports. New materials such as coffee bean fiber, pearl protein fiber, and wood fiber have now become new materials for hosiery. According to statistics, in the first half of this year, a total of 1.4 billion pairs of socks were exported in Zhuji and the value of goods was 520 million U.S. dollars, an increase of 10% and 16.6% year-on-year respectively.

High-tech socks are one of the many socks companies in Zhuji. However, the new material socks recently produced by the company has become a bright spot in many peer-to-peer products. Since last year, the company has invested more than 3 million yuan. For the first time, new materials such as coffee bean fiber and pearl protein fiber are used in socks.

"Coffee fiber socks have particularly good hygroscopicity, and pearl protein socks are more comfortable." The company's general manager Jin Yu said that the new breed launched this time has a type of stocking that uses automatic heating cotton. The new materials can help themselves. In the past, most of the pantyhose worn by women during the autumn and winter seasons were thicker double-layered trousers. The new pantyhose only needs a thin layer to achieve a good thermal insulation effect, which can completely help the beauty-conscious women to get rid of bloated in the winter. .

In Zhuji’s hosiery industry, companies that invest heavily in research and development of new materials into socks are far more than Jinyu socks. A few days ago, a sock made of wood fiber was mass-produced in the "Ark Hosiery". This kind of socks unique plastic element composition, with breathable, antibacterial, will not harden after washing, can not play the ball and other characteristics, wear resistance than ordinary cotton socks more than 10 times. It is understood that the successful development of this new product will add 20 million yuan more to the company's annual output value.

Technology innovation has become a new engine Since last year, with the spread of the financial crisis in Europe and the United States and the rise of processing and manufacturing industries in Pakistan, India, and Vietnam, domestic manufacturing costs have risen, and low-end foreign trade orders have gradually begun to shift to Southeast Asian countries. Under the impact of a series of objective factors, the traditional hosiery industry in Zhuji City is in crisis.

“The reason why we spend a lot of money on research and development of new materials is to open up a broader market for enterprises under weak foreign trade conditions.” Jin Yu, general manager of Jinyu Hosiery said that if it is simply from the style and color of socks, To innovate, such a product can easily be imitated, and starting from new materials can occupy a monopoly advantage for a long time, and the profit of the product will also increase.

Inspection and quarantine helped break through the socks produced by Zhuji Datang. In addition to baby socks, most of them are off-balance-sheet products. To ensure the export quality of Datang socks and consolidate the advantages of the industry, the inspection and quarantine bureau of Shaoxing, Zhejiang Province did its best to combine regional economic characteristics. Efforts to boost its industrial upgrading. In 2010, the Bureau promoted Datang Hosiery to become the province's first demonstration zone for export industrial products. It initially established a “government-led, inspection and quarantine lead, relevant departments took the lead, leading companies, industry associations, social forces to participate” Export hosiery quality and safety supervision mechanism will standardize the management of export enterprises of Zhuji Socks.

In the follow-up deepening of the demonstration area, Shaoxing Inspection and Quarantine Bureau assisted export textile and garment enterprises in various forms to improve self-inspection and self-control capabilities, and launched the “three exemptions” initiative “free consultation, free training, and free testing”: Management systems, site management, technical standards and other weak links, through the "one-on-one, a factory policy, home counseling," provide free consulting system and technology, etc.; to provide enterprises with product standards, key point control, Knowledge of origin knowledge, foreign technical trade measures, laboratory construction, ISO9001 system, etc. Training fees are free during the training process, free of information fees, and free lunch for humanity; for a comprehensive understanding of export socks products in the demonstration area In terms of quality, the Bureau conducts quality supervision and spot checks on products and key raw materials, and performs a total of 8 items including 13 items such as formaldehyde and AZO. The testing activity does not charge testing companies for inspection fees. A series of measures have not only further improved the sense of quality and safety production of export companies, but also provided guarantees for the technological innovation and transformation and upgrading of socks enterprises.

As Jin Yu, general manager of Jinyu Hosiery, put it, if the company’s efforts to continuously introduce new products are one of our most important tasks, then the Shaoxing Inspection and Quarantine Bureau’s efforts in the advancement of the company are The other foot that promotes the development of the entire industry, only two feet together and advance together, can make Zhuji socks go further and better!