Jade Market has cool tricks for every business

After the high fever of the jade market, it became more rational. Since the beginning of this year, the retail market has seen a slump in sales of jadeite jade in various jewelry markets. The price of jadeite raw materials is also falling. How do jadeite operators look at this market phenomenon and how should they respond?

Reducing the cost of carving design efforts "This year the Jade market is sluggish, mainly due to the impact of the global economic situation, making everybody afraid to consume too much. Jade is also a luxury product, so very few people buy it. The retail market is not good, Jade The raw material market is also not good, and the transaction volume has dropped significantly, and the price of jadeite wool fell by only 30 to 50%, but due to the cyclical nature of jadeite trading, the retail market price remains high at the moment. No one bought it, so now the market is very deserted.” Dong Xuejun, who has been managing the Jade business for many years, said.

Dong Xuejun’s jewelry store has been booming. He is good at designing sculptures. His designs are mostly “new” and “odd”. In this downturn of the jade market, his business has also been affected. He said that despite the fact that he has always bought and processed materials, he has stronger anti-risk capabilities than other jade retailers, but at present the instability of jadeite prices and the market's desolateness make him dare not easily buy high-priced jadeite wool. He said: "I now buy some low-priced wool, mainly from the design, carving hard work. Carry some interesting little things worth playing, their investment less, let buyers like it, the price is not high. This will make the business alive.” In addition, he also sculpted a portion of the agate product, which is also very affectionate. He used the “I want to turn over” little turtle carved by Alashan agate to make many people look and feel interesting. He said: "The agate is very beautiful. It is equally welcome to design and sculpture."

If you are afraid of falling, you may be afraid to go up and lose money to sell your funds. "Now it is a good time to get rid of old goods and return funds. Now that the jade market is in a sluggish state, you are afraid to purchase them. Take this opportunity to sell out the jade in your hand. After the funds are withdrawn, some money can be invested in more high-end products, and some fine goods will be brought in so that the products they manage can be upgraded to the next level.” Liu, the boss of Jinlan Silicon Valley who has been in the jewelry business for many years, said that he is not afraid of falling. For fear of rising, there is always a way to fall.

In the face of reporters’ questions, Liu ** explained: “Is not Jadeite's raw materials falling in price? Although it has not yet reached the retail market, many merchants still hold high-priced goods at high prices, while they are not willing to lose money. I am willing to follow the changes in the raw material market and sell at a loss in advance. Many people are afraid to buy jade when it is at a high price, and now my shop sells all the jade products at a loss. It was originally thought that expensive buyers were very suitable to buy and stimulated them. The desire to shop, to activate the business, even though the capital was not recovered, but I turned the non-movable goods into cash, there was working capital.Although I sold a piece of money, the original investment funds have shrunk, but I You can take the cash and go to stock again, the wool market price has dropped, and then the price of the jadeite finished product has also dropped, so I can choose to purchase some fine products so that the goods I manage can enter high-standard, high-grade times. Falling or falling is a good opportunity."

The reporter learned from Liu ** that because many businesses hold a pile of jade products and refused to cut prices for sale, so few people buy, and Liu ** operation of the Jinlan 昱 jewelery store was the first to lose money sales, attracted many customers packaged purchase Some customers bought more than a dozen items at a time, which means that the price of jadeite products in the store was very low. Therefore, it is a good opportunity to purchase them and use them for gifts. It is a good deal. Liu ** said that the price of products in the hundreds of dollars to 10,000 yuan is relatively easy to sell.

In order to change the market's deserted status, she not only took the lead in losing sales, but also met her peers and tried to convince them that a piece of price-cutting sales would activate the market. However, most people say they are reluctant to lose their money.

When a reporter asked about the drop in the price of emerald wool, Liu ** said: “The price of colorless ice species and glass species of emerald wool has fallen sharply, while the price of colored jadeite remains high.” She pointed to her wrist. A bracelet with some green, delicate texture and good water head, said: “This bracelet was taken three years ago. At that time, ten thousand dollars was spent, and although the price is dropping, the price of the experts still remains. In 10 to 300,000 yuan, a kind of coloured jadeite is still at a high price," she said. When the funds are withdrawn, she has to invest in white jade because white jade is still a traditional jade type that Chinese men like.

The high-grade jadeite kept its own voice in the jadeite wool material market, and some businesses remained stable. The reporter met an jadeite jeweler from Shenzhen at the exhibition. When asked about a jade bracelet with no color, he still Reported high prices. When reporters bargained, said: "Isn't the emerald wool material falling? How can it be so high? Can it be cheaper? Your bracelet is also not colored, nor is it ice or glass." The other person answered: "We have not fallen Our original price is very high and we can't lose money."

Later, in a conversation, the reporter learned that the merchant had his own processing plant, and he remembered the bracelet he was looking for. He wondered if he had a high-end bracelet or a bracelet with a price ranging from several million to ten million yuan. The merchant and the next one who went to the booth to chat with each other all said in unison: "Those good things will not be shot by anyone, and they rarely see the things they keep playing." This is probably the attitude of many businesses.