Raphenny women's fashion interpretation of the perfect intellectual temperament

Starting in the United Kingdom Raphenny ( La Funi ) under the brand Huaxing Group. Raphenny strives to grasp the global fashion information, devotes to the brand-new creative design, applies the most popular material, pays attention to the rich product detail, carries on the professional tailoring production, pursues the high quality connotation, the perfect interpretation fashionable, the intellectual, the elegant.

Raphenny (Raphne) pay attention to texture, the pursuit of temperament, highlighting the identity and taste, to create a noble and elegant. Stylish and luxurious, wise expression is the essence of Raphenny. She advocates simple, soft and elegant, classic, shaping the fashion sense of the new urban women's clothing, superior, unique way of life.

1, design material

Lavni quarter by quarter will use a large number of ever-changing colors and neutral colors with the combination of classic and elegant expression of product connotation; and carefully selected the most consistent brand style, at the same time into the current international popular elements of the season of high quality fabrics, mainly Europe and Japan mainly imported materials.

2, age positioning

28-40 years old, the core age range of 28-35 years old.

3, the product price

Spring and summer main price: 700-3500 yuan autumn and winter main price: 900-5000 yuan

4, product composition

Lavni women's clothing consists of three main product lines: the classic series, style series, fashion series.

5, the classic series

The series emphasizes the practicality of the product, highlighting the plate type, workmanship and fabric performance, show in the store, to adapt to a wide range of customers, allowing consumers to easily buy.

6, style series

Is Laphney distinguished in other brands, the performance of unique brand connotation of the series. The store is complete in the series, you can influence the overall image of the store and sales performance, but also for the stability of VIP customers Lavi Ni

7, fashion series

More reflect the fashion side of Loughness. This series of sales cycle focused on a period of time will become the best-selling products, the conspicuous place in the store on display, often able to attract customers, stimulate customer desire to purchase, in order to drive overall sales performance.

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