Triumph acquisition of Journelle

It is reported that on December 3, Diane International Group announced the acquisition of a multi-CNC stake in New York-based luxury lingerie brand retailer Journelle, which will be the first step in the US lingerie market and strengthen its brand in the American continent. business.

At the same time, Diane also announced plans to expand the area of ​​its Triumph brand stores in the United States in 2013. The company is aware of the large demand for European branded lingerie such as Diane, which can provide consumers with high comfort and excellent service.

Journelle's business model will remain unchanged. Correspondingly, this underwear design company will continue to follow its business and marketing model. The shop also continues to operate under its original name Journelle. All jobs will also be retained, including company headquarters and retail stores. Claire Chambers, the founder and shareholder of Journelle, is still the CEO of the company.

The company's managing partner Markus Spiesshofer said: “Diane and Journelle will work together to create business growth in the U.S. market. The two companies belong to a big family and manage each other. We share a common goal.” Founder and CEO of Journelle Claire Chambers added: "As one of the world's most exquisite fashion brands, we believe that our market resources and customer knowledge will benefit Diane, and we have also found a way to grow our online stores and physical stores. Excellent partners."

Triumph International is one of the largest underwear companies in the world, with 40,000 wholesaler consumers and more than 2,000 Triumph brand stores. It operates two successful multi-brand retail portfolios, Beldona, Switzerland and Coty's, Chile. The acquisition of Journelle, which operates three multi-brand boutique stores in New York, and an online store in the US market, believes that this will bring a lot of impact and new development to the current US market.