Lifestyle Subdivision: MAGGEY beauty Kyi women's brand positioning new interpretation

In addition to women's business for a certain age group "youth fashion" or "successful" women's customer base, there is any way to more in-depth, clear and accurate understanding of what they want to focus on women's customer characteristics? How to maintain the original core brand value that has been adhered to for many years and how to design a more contemporary women's clothing to become more modern and closer to consumers in the next decade or so? According to our observation and research, it is obvious that every women's brand positioning will have similar characteristics of consumer groups gathered, they will be a number of specific women's brand value proposition and product concept to attract. Therefore, in addition to the functional aspects of "comfortable fabric, tailoring and fitting", we should also consider market segmentation from the emotional level. For example, how can apparel meet the emotional benefits of women's hearts? How to show the social identity of women? Only a better understanding of the women's market, women's target groups to understand the market segments of women's brands, market segmentation is effective. In the United States, each high-end clothing brand has its own very clear positioning, to convey the symbolic meaning belongs to the brand itself. Such as "Polo" represents the orthodox middle-class American lifestyle; "Tommy" interprets the lifestyle of the younger generation in the United States; "Naulica" means movement, travel and the sea; "CK" And vitality. These brands perfectly interpret the consumer's own cultural understanding and lifestyle identity. Consumers need to define their own personality, go buy some way of life. Therefore, the application of "Lifestyle Segments" to consumers will enable many outstanding women's brands to gain a better understanding of market segments so as to reasonably adopt a multi-brand strategy to respond to the needs of different market segments. Through the lifestyle segment in the women's and even adult clothing market has become a trend. MAGGEY®, a French fashion brand, has been particularly successful in interpreting lifestyle segments. MAGGEY® is aimed at 18-28 year-old young women who are self-conscious and independent. They have the courage to express themselves in clothes, and always show their own temperament and charm. Through the style of publicity, bright and vivid colors, Individuality of the female image. MAGGEY Miki clothes reveal noble and gorgeous fashion, nature is elegant and sexy, can fully represent the elegant and sexy and distinctive new era women. Today, MAGGEY® has several chain stores in mainland China. It not only sells branded women's wear, but more importantly, it sends the MAGGEY® brand to its target audience and strengthens the MAGGEY® brand. MAGGEY® Megumi has always believed that women should not become blind masters of fashion, but instead should become their masters. So, over the years, it has brought surprises to people, not only MAGGEY® Megumi has become synonymous with extraordinary refined, but also make it into every desire for successful young fashion women dream of entering the workplace.