"Fall in love with the exclusive beauty · lingerie art exhibition" debut in Qingdao

Love: Between art and enjoyment

As a local leader in China's underwear industry, love the brand exudes the artistic atmosphere is growing. From September 20 to October 3, Ai Luang landed in the beautiful coastal city of Qingdao, held an underwear art exhibition entitled "Fall in Love with Exclusive Beauty" in Hisense Plaza, Qingdao, which aroused the fervent concern of the industry.

The "Love Underwear Art Exhibition" includes a total of six exhibition areas, namely the East underwear cultural district, the Western underwear culture district, fashion district, brand image area, underwear custom area, and admire the Gemdale area.

In time and space between the staggered to underwear culture and the arts as the main line, showcasing the classic representative of different underwear culture, as well as the most fashionable underwear lingerie exhibits. Viewers to zero distance swim in the rich and varied underwear culture, enjoy the mystery of love private jewelry, but also to personally experience the "private underwear custom" beauty.

"As a lifestyle brand, love does not want to become materialized, choosing to live side by side with the arts and culture and to spread healthy and independent life attitudes will help to obtain strong vitality," said Zhang Rongming, chairman of Aimi Group.

Changyou - underwear culture staggered time and space

For so many years, love underwear has been bored to "play" underwear cultural messenger role, the reason appears simple and true. Zhang Rongming said that underwear is one of the closest substances to the human body, and it should become the best symbol of "people-oriented" material production. Therefore, he could not resist the cold feeling of "the material age" with words such as "play". In his opinion, it is precisely the "culture" of the shell, make a piece of the liner from the assembly line more than the human flavor and flavor of the more people, but the real leader brands, but also precisely those who can culture into the brand In vivo, full of literary sense of "lifestyle brand."

The loving Lingerie Culture Fair unveiled this year deliberately displays the culture of East and West underwear in an attempt to make people understand the different characteristics and philosophical attitudes behind the Eastern and Western apparel culture.

In the exhibits, oriental underwear, represented by "stoma", reflects the culture and wisdom of the oriental nation. The combination of man and nature oriental culture makes Eastern underwear flat cut, and the Western stereotypes quite different. The culture of the Western underwear is also accompanied by the evolution of the entire Western civilization course, whether it is daunting corset, or a passionate sun bikini, between the imprisonment and release, the mysterious temptation of Western underwear culture can always make people think endless Sexy style.

It is noteworthy that, with the East underwear and West Lingerie cultural show underwear on the same stage debut there are adore "fashion show." In this exhibition area, there is a collection of works published in the fashion trends of lingerie with admiration for years. Based on time, "Love? Dunhuang" in 2002, "Love? Oriental Myth" in 2005, "Love and Harmony" in 2006, "Love? Dream" and 2008 "love? Discover" representative design works one by one appearance.

In the meantime, Love also exhibited the "Brand Impression Exhibition", which can directly reflect the brand image of love. In this exhibition area, various brands that Amore Group made meticulously and appeared under the brand name of Aimer, La Clover, imi's, AIMER men and other underwear brands . With different design styles and avant-garde atmosphere, A "create the United States, passing love," the spirit of the main line.

Curse of wisdom self-evident self-evident - love to actively convey such a message: Whether it is the calendar year after the release of popular love, or the current reach of the brand in the market, they are non-passive water, but to try Inspired by the simplicity and romance of Eastern and Western elements, achieving balance and self-surpassing.

In this sense, the "Oriental Underwear Culture Show, Western Underwear Culture Exhibition" and the "Fashionable Fashion Show" and "Brand Impression Exhibition", which all love the elaborate layout, all contain self-evident brand attitudes: tangible underwear is only the era Vector and symbol. The real brand, know how to stop aftertaste in history, sharply before the trend of discovery. When it reads the philosophy, it has the most powerful soul.

A taste - love private jewelry

In this love lingerie show, there is a touch of bright color have to mention. That is the elaborate "Love Gem Area," which highlights the idea that underwear, even if it is just a square, can also be a magnificent piece of art.

There is a "gold jewelery bust" really admirable in the Treasure Show. This gold jewelery bust uses 630 grams of gold, a total of 7.5 carats of South African diamonds, and the priceless city of multicolored gemstones, completed by more than 2,000 hours by internationally renowned technicians.

November 17, 2006, China's top underwear model Dongwen in the "love? Harmony" fashion conference dressed in gold jewelery perfect ending. Since then, gold jewelery bras become a symbol, carrying the pursuit of the perfect craftsmanship and worship of underwear design.

In addition, at present, the bras and bras of gold bra, which are exhibited in the adore of the head office, are also appearing in the form of rich pictures in the show of love and gemstones. Among them, the gold bra using more than 300 grams of gold and 20 Sri Lanka sapphire combination, the use of perfect technology to pass Western classical beauty. In 2006, it participated in the China Tour along with the "Beautiful China" event, arousing great sensation in the industry. Platinum bras are the use of expensive diamonds in South Africa, after the Belgian craft fine craft cutting, accompanied by 50 Thai rubies and more than 300 grams of platinum, not only created the Eastern original design interpretation of the myth of luxury, but also in the 2007 Shanghai Fashion Show Broad Public Lottery.

When the viewer marveled at these underwear gems, he also gradually realized that: Today's underwear design is no longer wandering the mainstream fashion, as the same fashion, it bored absorbing all kinds of popular elements, aesthetic burst out Creative inspiration, the same can be the perfect endorsement of the top fashion.

Experience - "underwear custom" exclusive beauty

"In the clothing industry, customization is not a new concept, but in the underwear industry, the new custom business but will bring a whole new experience to the consumption of underwear." Zhang Rongming, chairman of Amity Group, is different from the general clothing customization, "Healthy" aesthetic has become the "top priority" underwear customization, customers in the process of custom underwear to enjoy high-quality intimate private service, but also ordinary underwear can not match, which is underwear Web2.0 Web marketing era, and consumer interaction The bright move.

In addition, from a technical point of view, ordinary underwear from industrial mass production, underwear code with the standard type produced according to national standards. Custom underwear, tailor-made according to the proportion of customers the most accurate size, and can be based on the individual needs of customers, to join the "side close", "chest care", "care," " "Non-slip", "Invisible" and other functional design, design can also fully meet the customer's idea.

Based on this, the art exhibition dedicated to "love custom" exhibition, effort to disseminate the Chinese underwear industry's new concept - "underwear custom", viewers can experience the first time, "personalized custom" of the "exclusive beauty" Enjoy underwear custom "private pleasure."

Impressively, in the "underwear custom exhibition", adore in particular shows a beautiful "Golden Armor" underwear. This is the 2006, love for Zhang Yimou movie "Curse of the Golden Flower City" in Gong Li and Li Man custom with a special function of the gold underwear. In the design, gold underwear effort to emphasize the structure of the clothing in the corset design, embodies the perfect three-dimensional effect of the chest, expressed the love of underwear customization in the field of decent technical skill.

In addition, the goal of loving underwear customization is: underwear customization is not really a star exclusive, it also demonstrated a strong interest in serving the general public. April 18 this year, China's first underwear custom studio settled in love, mainly to provide custom counters, senior custom and cut custom three ways of service. In addition to Gong Li, Cai Ming and other entertainment stars have become adored "custom" star customers, "custom counters" no longer point to the elite, the popular price plus personalized custom programs, "cost" competitive advantage is obvious, but also greatly increased Love brand in a broader context to enhance the possibility of interaction with consumers.

Therefore, in the "underwear customization zone", Aimu specially displays customized measuring tools for underwear, as well as various kinds of fabric materials needed for customization. Professional underwear custom designers come to the exhibition site, as the first time to tailor the viewer, and to teach their choice of underwear for their own, as well as wearing underwear tips. Make all

There are indications that enjoy the "exclusive beauty" of the personal and caring, so love the business prospects of the underwear all the way optimistic about the market. It is worth mentioning that, according to loving lingerie designers, women's body can be divided into four categories: V, H, A, X type, for these four body types, love group's underwear customization business has developed nearly two thousand A variety of underwear version, which will greatly enhance the suitability of underwear customization. Next, love underwear into the Asian region, the acquisition of human data in Asia's target market. In addition, various research studies on application of lingerie comfort and version improvement are underway.