Casual brand NAWIND North American style: Enclosure mare direct interaction

Recently, NAWIND North American wind in the larger scale to join at the same time, direct all-round direct sales to expand sales, strong North American brand, a comprehensive build brand core competitiveness. In 2008, NAWIND North American franchise stores covering all the mainland provinces, since the launch of Direct Brand last year, since the development strategy, after more than a year of development, NAWIND North American wind outlets have been stationed in East China, Central Plains, Southwest, Northeast District, South China and other five major regional markets. At present, the direct operating territory is still rapidly expanding. Direct market expansion, the rapid promotion of the North American wind brand influence. Affiliate network and Direct Network interactive development is the current NAWIND North American wind channel strategy, so that you can simultaneously achieve the central city to the county-level market to speed development. The combination of the two will promote the NAWIND North American casual wear brand market condensed into a unified whole, to achieve the overall effect of "1 + 1> 2", continue to break through and continue to create a brand miracle. It is reported that in the direct operation and join the interaction, NAWIND North American sales gains rosy, steadily rising brand influence has been expanding, and achieved good results.椐 North American insiders revealed that this year NAWIND North American brand stores sales soared 79% over the same period in 2008, successfully avoiding the first half of the financial crisis led to the adverse effects of the deterioration of the industrial environment, in one fell swoop sales growth over the same period Fast, the most dazzling business performance of the clothing brand. NAWIND North American stores in the past everywhere, on the basis of a comprehensive enclosure, this year to speed up the layout and expansion of the national market, with "both enclosure as well as horse" expansion strategy, carrying brand and sales force, Quickly started the layout and expansion of the national market. It is understood that NAWIND North American wind mainly this year will focus on direct sales outlets in Zhejiang, Anhui, Shandong, Hebei, Jiangxi, the purpose is to form a group in some areas or some provinces and cities, and then by the point of surface, and constantly copied , So that the rapid proliferation of brand influence and the gradual formation of the business district, at present, the single-store in Wenzhou, Zhejiang Province has spread to the Lingxi, Longgang, Aojiang, Kunyang, Xin Cheng, Tangxia, Liu City, North White Like, Oubei, on the pond, Wu Tian, ​​Lucheng, Newbridge and other places, and is also continuing to increase. In addition, Tengzhou in Shandong area, Anhui and other places have formed the corresponding business district. This move makes NAWIND North American wind continue to consolidate the advantages of channel terminals at the same time, single store turnover has also been greatly improved, single-store sales rose, the rapid expansion of brand influence, to achieve a real terminal strong position.