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Age Location: A. Physiological age: 25 - 38 years old B. Psychological age: 20 - 30 years old Price Positioning: Spring and Summer: (the national retail price) Autumn and winter: (the national retail price) Style Positioning: Simple + elegant + Stylish and feminine Lifestyle: Compared with the bustling cafe complex, she prefers to spend a pleasant time in a quiet art gallery or park. She likes to communicate with people, but does not like meaningless dialogue. She values ​​her own development and keeps enriching himself. Way of thinking: she is full of concern for the ever-changing world, but not impetuous. Her understanding of their own values, full of confidence that she is respect for tradition and the constant pursuit of innovation She is good at accepting new things and the dissemination of information Fashion Style: She will not blindly pursue fashion, it will not impulse shopping: She not only concerned about the style design, fabric quality Consideration, and value for money products. She only chooses to be able to truly reflect the inner beauty of the fashion; Policy support: 1, anti-economic crisis, profit margins. 2, anti-economic crisis less risk. 3, a strong design strength and rapid market reaction. 4, a strong company strength.