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Terminal is the foundation of underwear industry , how to enhance the level of the terminal is to enhance the overall underwear industry 's key. This article aims to explore how to improve the operating level of the underwear terminal to help operators truly and easily make money. If you are a lingerie shop operator, you can refer to this article for improvement, you will get unexpected improvements.
1 products , including the brand positioning , product quality , price , color , style , here are two things to emphasize, first, the operator must first of all the selected products have a high degree of recognition and full of trust, it is possible More confident to promote the brand. Second, we must combine the characteristics of the local consumer and economic level to choose the brand, can not blindly choose the brand by interest. Only in this way, it will not move to Waterloo lingerie terminal .
2 image , including the location of the store , decoration image , store furnishings , product linked version , create atmosphere. Underwear terminal store location in general is difficult to exist in the gold section, according to the survey, 20 square meters of storefront, monthly rent exceeds 10,000, the possibility of survival is not. Example, in Guangzhou, Beijing Road pedestrian street with a lingerie store last year, but an area of 15 square feet, nearly 20,000 monthly, with the result that support less than three months, a loss of 10 million. For the renovation of the image, do not blindly pursue the high-end, what is your price product positioning, what kind of decoration, if your business products are mid-range, but the decoration is too luxurious, but consumers did not dare enter the storefront. As long as the lighting effect is good, the brand's logo uniform, the decoration image is not much of a problem.
3 services , continuously improve the level of professional shopping guide and good pre-sale , sale , after-sales service . Because the success of a store just use an indicator to measure, is the customer's turnaround. And one of the most important factors to reach this indicator, is to require a good shopping guide service.
Completion of the above three aspects, basically out of a good lingerie to join the shop, if you want to open shop was a real success, more important is to make a feature of the shop, make a selling point, in other words is to say Build the core competitiveness of the terminal store .