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[China Shoes Network - Elite Interview] If the current shoe and apparel industry is in a downturn, then perhaps small and medium-sized shoes and apparel companies should think about how to break through in such a big environment, focus on market segments, and find new business opportunities. And opportunity. In these respects, perhaps, Sendi is an excellent reference. 
Foreign trade and domestic sales, two-way combination
Just like many companies in the past, a few years ago, Sentai Sporting Goods Co., Ltd. was mainly engaged in foreign trade business, but while it was in contact with foreign markets, Sentai Sports paid more attention to the observation and research of the market. Sentai Sports has been manufacturing OEM OEM for more than eight years. After many investigations and studies, the prospect of China's cycling clothing market was favored by Sentai Sports, so Mori was born.
In recent years, with the continuous international economic crisis, many domestic companies engaged in foreign trade business have been continuously affected. Some of these foreign trade companies have switched to domestic sales, and not many of these companies that have switched to domestic sales have survived. Not because of their production problems, but also because of the way they operate. If a company's survival is only concerned with the immediate interests or only the products, then the enterprise must have bumps and setbacks on the road of development. And Sentai Sports, when engaged in foreign trade business, the volume of foreign trade orders still rises in this downturn, but their sense of urgency reminds them that transformation is necessary. So they turned to the creation of their own brands.
Since the beginning of the creation of its own brand, and now to vigorously promote, Sentai Sports has been preparing for nearly two years. In the two years, in addition to trying to do a good job in foreign trade, they also worked hard to study China's cycling market and cycling products. In order to study the entire cycling market, Mr. Hou and Mr. Hou Fengqi, the general manager of Sentai Sports, have conducted many inspections at home and abroad. All major international cycling clothing brands, Lan can clearly analyze, and in order to study abroad The cyclist brand, Mr. Lan and Mr. Hou are personally arriving in Las Vegas to participate in the professional exhibition of cycling clothing, researching the international cycling clothing brands. In the process of riding suits, the pad is the most technical part of the jersey. In the past few years, Mr. Hou Fengqi and the Italian experts have repeatedly conducted ergonomic tests and developed a variety of internationally advanced pad materials. Another important component of the cycling suit, the fabric, has been developed and tested several times. After several years of hard work, the technology mastered by Sentai Sports has been widely recognized. Many domestic brands have found Sentai Sports to carry out the OEM processing of clothing. Li Ning is an example.
In the study of cycling shoes, Sendi is more effort. A pair of shoes, spent a whole year to research and development, such concentration, perhaps many shoes companies are far behind. However, it is Sendi Ke, in order to be able to make a pair of professional cycling shoes, it took a year to develop, and many times in the middle of the human body test, change and then change, and strive to do the best.
Nowadays, the research and development of Senditech technology products has already reached a cooperative relationship with the national sports science and technology laboratory. The next step is to promote the brand and public awareness of the Sendi brand. In this regard, Mr. Lan said that there is a clear Ideas and ideas, brand building is a long and difficult road.
Volkswagen and professional, two lines forward
Cycling is a free and professional sport, but nowadays in addition to professional athletes in the country, there are people of all ages in various industries.
During the interview, Lan always mentioned an employee inside Sendi. It was a big boy who started wandering at the age of eight, and this person, also one of the enthusiasts of cycling sports, once represented the internal staff of Sendiike in the human trial of Sendiike Jersey. For each trial, Sendi is not only involved in the internal audit of its own employees, but also invites professional cycling athletes to participate in the trial. Mr. Lan said: "The big boy represents the public's senses, and those professional cycling athletes represent the professional crowd." And the public and the professional parallel, is a major measure of the local market in the face of the current.
Editor in charge: Wang Ning 2
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