Aiqi Yilang Wine announced the strategic cooperation between the two sides to create value with value

Lead: Recently, the "Langxing world is extraordinary" Aiqiyi & Langjiu strategic cooperation conference was held in Beijing, the founder of Aiqiyi.

Recently, the "Langxing World's Extraordinary Wonders" Aiqiyi & Langjiu Strategic Cooperation Conference was held in Beijing. The founder of Aiqiyi, CEO Gong Yu, and Wang Junlin, Chairman of Langjiu Group, gave a keynote speech. Star China Chinese Media Limited CEO of the company, Tian Ming, Chairman of Shanghai Canxing Culture Communication, Li Mingzheng, Party Secretary of Langjiu Group, Wu Gang, Vice President of Sales of Aiqiyi, Wang Yongjun, General Manager of Xiaolang Wine Division, and nearly 100 media attended the event. It means “creating value in a valuable place and creating value together with valuable people. Iqiyi and Langjiu will work together to create new glory together”.

The event site Aiqiyi and Langjiu announced that they will cooperate in depth around the iQiyi platform resources. Langjiu's brand Xiaolang wine deep cooperation with the iQiyi platform of the "China New Songs" second season and "Drunken Ling", 200 million cooperation amount to create a new high in the white wine industry, including the "China New Songs" second quarter network The exclusive title is as high as 150 million. This is by far the largest single-issue of the liquor industry in Internet marketing. It has been interpreted by industry professionals as a milestone in the comprehensive upgrade of the liquor platform, which is more popular among young consumers.

How to realize the rejuvenation of traditional liquor enterprises is a new opportunity and new challenge for the upgrading of liquor consumption structure. It not only needs to optimize the products, but also needs to optimize the marketing model and brand image. Langjiu Group specially launched the Xiaolang liquor brand to achieve “national sales”. The strategic goal is to launch the national-level big exposure communication strategy in 2017, and for the first time select the video platform Iqiyi deep cooperation, which also kicked off the deep cooperation between the video industry and the liquor industry. The pan-entertainment marketing has become the liquor industry and The means of dialogue for young people.

iQiyi's powerful platform traffic, rich content resources and leading marketing concept have made this strategic cooperation of Langjiu Group. The second season of "China New Songs" broadcast by iQiyi platform encourages young people not to be challenged, respect the rules of fairness, bravely pursue their dreams, and find the positive energy of a better self; the first stage of the iQiyi platform Drunken Linglong conveys the transformation of time and space, only the initial heart is unchanged, persuading the monarch to live in the present and cherish the theme at hand. The popularity and content influence of the two popular IPs will detonate the young user group, and the positive energy of the content advocates It coincides with the "healthy, happy" brand concept conveyed by Xiaolang wine and the value proposition of pursuing quality life and living lifestyle.

Based on the large exposure demand of the protagonist Xiaolang Liquor, the two sides will launch the variety show + drama in the second half of 2017 for commercial layout: Xiaolang Wine Network's exclusive title iQiyi platform is broadcasted exclusively by China New In the second season of the song, the "Drunken Exquisite", which was first broadcasted on the whole website of the Iqiyi platform, realized the maximization of brand information and ideas. At the same time, through the full range of content innovation marketing such as IP soft implant to achieve deep interaction with target consumers to further consolidate its "national hot-selling bottle of liquor" industry status, enjoy summer music carnival with the audience.

Regarding the strategic cooperation release of the iQiyilang Wine Group, Dr. Gong Yu, the founder of Aiqiyi, CEO: “This Langjiu chooses Aiqiyi cooperation, which is a huge innovation for video media, and today The changes in consumer behavior also allowed the liquor industry to accept the new media platform, which led to the first cooperation between the liquor and video platform - Iqiyi and Langjiu Group deep cooperation, I believe that the iQiyi platform will help Langji reach a wider range of users. In the future, both sides will definitely play a synergistic effect and win-win cooperation."

Founder of Aiqiyi, CEO Dr. Gong Yu

Wang Junlin, chairman of Langjiu Group, said: "This strategic cooperation is based on iQiyi's powerful platform and leading content resources. We hope to further expand Langjiu with iQiyi's boutique content and entertainment marketing capabilities. The brand influence has fully enhanced the popularity and consumption of Xiaolang wine."

Wang Junlin, Chairman of Langjiu Group

Wu Gang, vice president of sales of iQiyi, said: "We have selected a variety of popular variety and drama for Xiaolang wine, which will help them achieve and target consumers through a series of young, interactive and entertaining integrated marketing. Multi-level, deep communication."

Wu Qi, Vice President of Sales, Aiqiyi

As the protagonist of this launch, Wang Yongjun, the general manager of Xiaolang Wine Business Department, is full of expectations for this cooperation: "In order to better promote Xiaolang wine, we chose the iQiyi platform to cooperate deeply and hope to achieve Xiaolang wine. 'National hot-selling small bottle of liquor' strategic goal."

Wang Yongjun, general manager of Xiaolang Wine Division

Some experts said that liquor is currently facing an industry change: first-line brands are seeking product innovation and marketing upgrades, accurately understanding the individual needs of consumers, and fully integrating “new taste x new packaging x new channels x new content”, boosting The brand equity of its own brand continues to appreciate. The forward-looking break of the Langjiu Group and the iQiyi platform has been at the forefront of the industry. This is not only a successful exploration of the innovative entertainment marketing of the Xiaolang liquor brand in the Internet era, but also a sample case study for the entire liquor industry upgrade. .

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