[Promoting China] Red Bean 60 Years of Ingenuity to Dream: A Butterfly Change of More Than 390 Processes

"Promoting China" series of reports -

Red beans 60 years of ingenuity to dream: a piece of clothing from a small workshop to more than 390 process butterfly changes

From the difficult start of the small handicraft workshop in 1957 to the difficult transformation of township enterprises in 1980; from the establishment of the first township enterprise group in Jiangsu Province, the Hongdou Needle Textile Group in 1992, to the construction of Sihanoukville, Cambodia in 2007. The special economic zone...Today has become a dazzling star on the “Belt and Road”. The 60-year development of Hongdou Group is not only a microcosm of the development of Chinese township enterprises, but also a lively sample of the innovation and development of Chinese private enterprises. 60 years of ingenuity, 60 years of teasing, with a beginning of the heart of the industry, the three generations of red beans with the constant belief and bit by bit to deduct, to interpret.

In this regard, Zhou Haijiang, president of Hongdou Group, deeply felt that the three generations have been adhering to the industry for 60 years and are determined to build a brand. At the same time, they have a sense of crisis and innovation, which has made Hongdou Group always in the industry concept innovation, technological innovation, model innovation. The forefront not only becomes a model for the times, but also makes development benefit everyone.

Ingenuity hand magical interpretation red bean fashion ready-to-wear

Walking into a red bean men's flagship store in downtown Wuxi, the first thing that caught your eye was a "magic" dressing mirror. Standing in front of the mirror, tap the button on the screen and you will jump out of a shirt and "wear" on you. The gesture of moving hands and feet is swaying, and the effect of "wearing" is virtualized. The try-on experience from the red bean “smart fitting room” is part of the “intelligence” of the Red Bean Group.

In recent years, the new trend of consumer personalization and diversification has made the transformation and upgrading of the clothing industry in terms of technology, products, design, management and services seem urgent and arduous.

In view of this, I walked through the development process of the first generation of red bean people, and the founder Zhou Yaoting represented the second generation of red bean people. I never forget to keep up with the times and let a piece of knitted red bean shirt undergo a few interpretations. It is synonymous with fashion; the third red bean represented by Zhou Haijiang is in the traditional clothing industry. It is realized in the torrent of the times that it is necessary to fully utilize the Internet thinking and model to integrate traditional industries and make production, management and channel elements. All of them will evolve rapidly with the changes in the industry, so that traditional industries can enter the high end of the industrial value chain.

A drop of sea refracts the entire ocean. A person, choosing a life for a lifetime, can be used to describe the history of the development of a person, a product, and a company in the context of the times.

The Red Bean Men's Senior Shirt Edition is a bridge between fashion design and ready-to-wear production. They stereotype and materialize the beauty created by the designer. Guo Junwei of the red bean is one of the thousands of "them". After years of hard work, he and many people have created the extraordinary of red beans.

Guo Junwei, 45, was born in Wuxi, Jiangsu Province. After graduating from high school, he and the shirt formed an indissoluble bond. After working in a small garment factory for a while, he felt that he was behind the limitations of the process. He seemed to see the ceiling of the development, so he passed the exam and became a red bean man.

That year was 2006. The birds go to the forest and the fish enter the sea. Guo Junwei's technical advanced routing begins here.

Guo Junwei always believes that a qualified version of the master needs a long-term experience in order to master the pattern-making technology. In order to obtain a good technical level, he accepted a bitter, long process of honing. Guo Junwei has always been the most dedicated one in the training courses organized by the company. After class, he also purchased the plate-making materials and practiced at home repeatedly. In the trials and revisions over and over again, the young Guo Junwei step by step, the professional technology is also mature.

Every time the factory imported shirts back, Guo Junwei always took the sample clothes for research. Turning it into zero, splitting each piece of garment into original pieces, he carefully studied the different styles of the style as he studied the art, and repeatedly compared it with his own pattern. Guo Junwei constantly learns, analyzes and draws on the technical details of outstanding works, and displays an amazing research spirit on the platform created by the company.

The red bean suit workshop is the largest suit production workshop in Asia. It has the first-class equipment of international advanced level. The single floor area of ​​the factory workshop is 14,000 square meters. Thousands of suits are sent from the workshop to the market every day. In 2016, the Red Bean Suit Workshop won the honorary title of "National Worker Pioneer" and was one of the two collectives in Jiangsu to receive this honor. It is also the only group that Wuxi has won this honor, and is a model factory for each foreign unit to compete for learning.

There are more and more young faces in the studio, and computerized plates have gradually replaced manual printing. For Guo Junwei, he realized that he must undergo an information transformation, otherwise he will soon fall behind the times. He offered to go out to train and learn the use of the latest plate-making software, always standing at the forefront of the industry. The meticulousness of manual plate making combined with the efficiency of computer plate making, Guo Junwei has never stopped on the road of pursuing technological progress.

"The size of men's shirts is not uniform. There are shoulders, shoulders, shoulders, neck and waist. The upper body has different effects, so it is difficult to perfect." Guo Junwei said.

The plate making varies from person to person, so that it can be tailored, and the understanding of the wearer's body shape and dressing preferences is integrated into the fixed layout. Guo Junwei finally reached the realm of an excellent version of the division. He has become the head of the technical department of the shirt factory. He often uses the weekend time to charge, and selects the training courses for the latest popular styles, fabrics and colors according to his own needs, in order to more deeply interpret the clothing design draft, in the future career path. Advancement and continuous improvement.

The wisdom of the craftsmanship integrates more than 390 processes to achieve the Chinese brand

In the process of continuous breakthrough, red beans paved the way for all young people. Hongdou Group has established a new development strategy in the development of clothing: focusing on the development of red bean men's chain monopoly business, rapid development of e-commerce business; implementation of intelligent construction, the establishment of enterprise information flow, capital flow, logistics, workflow in one wisdom The platform will drive the scientific, network and intelligent operation of the company's operation and management, and promote the company's transformation to the "smart creation and operation" business model.

In terms of the design team, in April 2016, the signing ceremony of cooperation between Hongdou and Beijing Garment Schools was held in Wuxi Hongyeshan. "Domestic well-known clothing enterprises" and "domestic well-known clothing colleges" are strong alliances, and also a breakthrough in professional talent training.

On the production line, the red bean stock suit workshop won the honorary title of “National Worker Pioneer” in April this year. This is one of the two collectives in Jiangsu that won this honor, and it is also the only group in Wuxi that has won this honor. The red bean suit workshop is known as “the largest garment workshop in Asia” and has the world-class equipment technology such as Swedish ETON hanging production management system and French CAM automatic cutting system. More than 390 processes are carefully crafted to make a high-quality suit perfectly shaped and go to markets around the world.

The China Economic Net reporter was informed that every time a shirt is imported from abroad, the staff of the suit shop will definitely take the sample clothes in the first time. The front piece, the back piece, the collar, the sleeve... part of it is taken apart for honing and research. And incorporate this craftsmanship into the manufacture of every garment. With such a spirit to make every piece of clothing, the product can not be out of color.

In the R&D team, General Technology Co., Ltd. Hu Guangjie’s group “Reducing the Poor Rate of A-Band Two-Breaked Carcass Joints” stood out in the 35th National Petroleum and Chemical Industry Quality Management Team Results Exchange Conference and won one The award was also recommended as the National Excellent QC Team and was awarded the title of “2016 National Excellent Quality Management Team”.

So far, GM shares have successfully held the 13th QC results conference, and registered 480 projects in the past seven years, saving more than 30 million. GM's QC group activities adhere to the people-oriented, innovation-driven, pursuit of excellence, through the continuous QC group activities to promote quality improvement, reduce consumption, optimize services, and at the same time form a complete set of standards for innovation and improvement implementation system It has fully exerted the wisdom of group and group strategy, laid a solid foundation for quality management, and laid a good foundation for enterprises to enhance their core competitiveness.

According to the reporter's understanding, since the development of the new strategic goals last year, the Red Bean Group has firmly grasped the opportunities of smart connections and green development, changed the traditional way of thinking, and strengthened industrial integration in accordance with the concept of new economic ecology, and increased investment in infrastructure. Continuously learn and cite big data and cloud computing technologies to help enterprises directly access the Internet, open up the upstream and downstream, and open a “green prescription” for enterprise development, so that wisdom and green are in parallel with red beans.

The growth of 60 years of red beans and the rhythm of the country's development played a strong voice of the times. Red bean people used their industrial clothing industry, yew tree, tire industry and other industries to cohesively become a big chord. At that point, the color of that red bean is particularly eye-catching. (China Economic Net reporter Su Lan)

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(Editor: Wang Yuying)

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