The custom model was born "Fabric fast fashion" Let's go to see Xinshen Linen Village (2)

Since the date of the establishment of Xinshen Flax Village, it has been updated from time to time, and there are good news every day. As one of the major plans of Xinshen Group, Flax Village is a sharing alliance of flax industry under the new mode. It is a personalized service solution platform for individualized fabrics, and is constantly evolving toward a linen culture creative assembly platform with a complete industrial chain.

Talking about fast fashion, we think of Zara and H&M, which are fast-changing and keeping up with the fashion trend, and think of the price and the massive style of their people. Like these clothing brands, today, linen fabrics can also be fast and fashionable – Xinshen linen's groundbreaking design customization model allows fabrics to enter the fast fashion production with a small amount and keeping up with the trend.

The British "Guardian" created a new word "McFashion", the prefix Mc was taken from McDonald's - "selling" linen fabric like McDonald's. In the fabric library of Xinshen Linen Village, we saw more than 4,000 different linen fabrics. These products have sprung up like mushrooms. It seems to be simple. Actually, after careful market consideration and demand analysis, the results of customized implementation.

In the era when consumers dominate the market, the consumer preferences of the customer base change very much. When pursuing health and comfort, they also have their own personality characteristics. Just like the 30-year-old home furnishings do not want to be the same as the 50-year-old family. I hope to wear the same clothing fabrics as street hipsters. The designers and creators of Flax Village have analyzed the latest needs of consumers and summarized them into trends through mass data compilation and international fashion week summarization. They immediately design the corresponding fabric products in a targeted manner, so that the fabric library will always have the most fashionable, The most cutting-edge products.

For example, pure natural plant dyeing, pure linen fabric that retains the original texture, is aimed at people who like simple lifestyle; multi-functional composite fabric blended with silk, cotton and wool, can be cool and warm, used for spring, summer, autumn and winter seasons. Can be used as a jacket or a coat; PU coated fabrics for young people with fashion sense; tie dyeing and dyeing, for literary youth; jacquard hollowing, flocking, digital printing, etc., giving home and clothing more changes .

Why choose the new fabric? Chairman Li Jianfeng gave a very clever example: milk tea. From the direct brewing of milk tea powder many years ago, you can now choose sweetness, ice volume, feeding, etc., specially tailoring a cup of milk tea for you, of course, will be loved by people, and the price will also rise. The same is true for the new Shen linen fabric. When others are still simple and rigorously rigid production, Xinshen has already combined the consumer market and customized services for the common consumers according to different terminal brand positioning.

One hundred years of inheritance is a brand spirit, and it is also a brand spirit to keep pace with the times. Xinshen linen fabric dream + inheritance is the insistence on product quality, innovation is the concept of fashion, better model. The "fashion fast fashion" born in the custom mode is a good testimony to this.

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