What kind of reliable channel does Hetian jade purchase?

As a valuable item, Hetian jade has many ways to purchase, such as antique jade market, department store, wholesale market, tourist goods store, auction exhibition, Hetian jade studio, and network platform. The jade industry is actually quite old, and different scales of jade merchants also have different ways of playing. What are the channels for purchasing Hetian jade?

In fact, there is no such business channel for purchasing Hetian jade. There is a phenomenon of counterfeit goods and counterfeiting in any business channel. Regardless of the channel in which you buy Hetian jade, you should master more knowledge about Hetian jade before purchasing the product, and get to know more friends who know how to do it. You need to communicate more, ask more questions, and compare more.

Traditional retail store

The traditional retail store is a direct and independent jade shop. As the mainstay of the jade market, there are usually jade shop owners who have fixed stores. They all choose to purchase their own processing and sales. Generally, they have fixed acquisition channels and processing masters. Of course, some are very The small jade shop is mainly based on mutual transfer of goods. In fact, such retail store owners have more obvious feelings about the fluctuation of the jade industry. The stores generally have “treasures of town shops”, but the scale is generally limited.

Tourist attraction store

The major tourist attractions in the country are actually a major selling route for jade. Generally speaking, when tourists visit a new place and bring back local specialties, jade must also belong to one of the high-end specialties. Therefore, in the era of shrinking jade industry, the sale of travel spots is a very good way.

However, the jade sold in the scenic spots generally does not have fine products, but they all sell high prices. After all, this business makes use of the huge information difference between tourists and places to make money. In addition, the rent in the scenic spot is very expensive, so the cost is very high.

Jade counter in the mall

The jade sales channel that we are most exposed to is actually not a retail store but a shopping mall. The first floor of the general shopping mall has gold and silver jewelry counters. The jade counter in the shopping mall is the most competitive in the jade sales channel. Of course, the cost is also the biggest, and the cost is also quite amazing. Therefore, the general positioning is to build a brand and use the brand. Premium to sell products.

Please celebrity endorse your own jade, hire experienced sales staff at high prices, in the process of sales, the main thing is to fight psychological warfare, to seize the customer's like to enjoy the service in the mall, and the fear of fake goods, even the special invoice Demand customers, shopping malls are also a sales home battlefield, the general mall jade is the most expensive of several channels.

Jade on the roadside

Many people have the first intimate contact experience with jade. It is true that the stalls in various places may be the cheapest among all kinds of jade merchants. Of course, the so-called jade they sell is mostly fake. Very cheap, after all, cheap and profiteering, in this case, the quality of the goods can be imagined, the stall channel is the least recommended channel, do not listen to the owner of the flicker, big and white Hetian sucre Jade, it is impossible to clear the price to you.

E-commerce sales

Generally, our jade sales industry chain has three levels: receiving-processing-retailing, and some large-scale upstream jade merchants, doing wholesale currency, so that they can protect their profit margin and quality. A very important component, in recent years, because of the shrinking market, some of these upstream jade merchants have transformed into e-commerce, and jade e-commerce is currently a new direction of development.

Hetian jade's market promotion must rely on the development of Hetian jade culture. After all, the wave of Internet mobile informationization is irreversible. In the future, especially small jade merchants will disappear in this wave of reform, and the integration of quality and service by Chinese people. Promotion is also the direction of future market transformation.

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