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Following the fall of 2009, izzue chose David Bowie as a key visual for its advertising campaign and launched an exciting new project. This collaboration featured three original T-shirt designs, in addition to co-creating with various creative units such as GOMME, LUTZ, ALPHA INDUSTRIES, FRENCH CONNECTION, 5CM, and underground. The collection included nine unique T-shirts, celebrating the brand’s tenth anniversary. Each design was inspired by iconic photos of David Bowie and his famous quotes, staying true to izzue's signature color palette of black, white, gray, and red — a bold and striking choice that adds a vibrant touch to the collection.
Beyond being a legendary musician, David Bowie was also a visionary actor, record producer, and songwriter. He broke boundaries in the 1970s by incorporating gender-fluid elements into his fashion, hairstyles, and makeup. His fearless approach to self-expression made him a pioneer in understanding and shaping tactile trends. In 2002, he was ranked as the fourth most influential person in the BBC's poll of popular British figures.
The David Bowie-themed collection is now available at izzue stores across China, starting November 27th. The range includes:
- 5CM Tee (Men & Women): RMB 319
- Izzue Tee (Men & Women): RMB 319
- French Connection Tee (Men & Women): RMB 319
- Underground Tee (Men & Women): RMB 319
- Alpha Industries Tee (Men & Women): RMB 379
- GOMME Tee (Men & Women): RMB 499
- LUTZ Tee (Women): RMB 499
This collaboration not only honors a cultural icon but also highlights izzue's ongoing commitment to blending music, art, and fashion into one cohesive expression.
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