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On November 21, the renowned Chinese underwear brand **Qipinmei** (柒品梅) held its Spring and Summer 2010 New Product Conference in Guangzhou. The event aimed to establish Qipinmei as China’s first seamless underwear brand, marking a significant milestone for the company. The conference was attended by top media representatives and featured appearances from international supermodels, including Liu Zichang, the 2007 Hunan New Silk Road Model Competition champion, and Zhang Tong, the 17th World Supermodel Series West Division winner. The event showcased Qipinmei’s latest collection, blending elegance with modern fashion. Models walked the runway in stunning outfits that highlighted the brand's unique design philosophy—focusing on sophistication, grace, and comfort. The audience was captivated by the performance, with frequent rounds of applause echoing through the venue. Attendees were eager to capture every moment, taking photos with their phones and cameras. Qipinmei has positioned itself as a leader in women's undergarments, aiming to redefine the concept of feminine beauty. The brand emphasizes the perfect balance between Western and Eastern aesthetics, creating a soft yet powerful image that resonates with modern women. This season’s collection features a blend of traditional Chinese elements and global trends, offering a fresh and romantic style that speaks to the individuality and confidence of every woman. At the event, Ye Yihua, General Manager of Guangzhou Good Run Trade Development Co., Ltd., introduced the brand’s ambitious “369” business strategy. The plan outlines a vision for Qipinmei to become a well-known trademark in Guangdong within three years, nationally recognized within six, and globally renowned within nine. This strategic roadmap reflects the company’s long-term commitment to growth and innovation. In addition to its strong product line, Qipinmei has developed a unique franchise model that allows customers to join the brand with minimal risk. The company emphasizes transparency, ensuring that only suitable candidates are selected to maintain store quality. They also offer a 3-month return policy, providing peace of mind to franchisees. Qipinmei has also innovated by introducing body-shaping underwear at an affordable price, making high-quality shaping products accessible to more women. This approach not only enhances self-confidence but also promotes a healthier lifestyle. With over a decade of experience in undergarment development, Qipinmei continues to expand its product range, covering everything from daily wear to swimwear and thermal wear. Its stores have spread across major cities in China, creating a fashion sensation wherever it goes. As Qipinmei moves forward, it remains dedicated to empowering women through fashion, comfort, and innovation. With its unique vision and strong market presence, the brand is well on its way to becoming a global name in the world of undergarments.

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