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On November 21, the Chinese underwear brand Qipinmei, known for its seamless design, held its Spring and Summer 2010 product launch event in Guangzhou. The conference aimed to establish Qipinmei as China's first premium seamless undergarment brand. The event drew attention from top media outlets and featured appearances by renowned models such as Liu Zichang, winner of the 2007 Hunan New Silk Road Model Competition, and Zhang Tong, a champion from the World Supermodel Series.

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The fashion show was a highlight of the event, with models showcasing the latest collection that emphasized elegance, sophistication, and modern style. The audience was captivated by the designs, which received enthusiastic applause throughout the evening. Attendees were seen taking photos with their phones and cameras, eager to capture the moment. The new line reflected a blend of Eastern charm and global trends, offering a fresh take on women’s undergarments.

Qipinmei positions itself as a leader in women’s intimate wear, focusing on enhancing the lives of women through stylish and functional designs. The brand combines Western aesthetics with traditional softness, creating a unique personality that is both elegant and approachable. With a strong emphasis on quality and innovation, Qipinmei continues to evolve and meet the needs of modern women.

During the event, Ye Yihua, General Manager of Guangzhou Good Run Trade Development Co., Ltd., announced the “369” business strategy for Qipinmei. The plan outlines a three-year goal to establish the brand as a well-known name in Guangdong, a six-year target to become a national brand, and a nine-year vision to achieve international recognition. This strategic roadmap highlights the company’s long-term commitment to growth and market expansion.

The company has also developed an innovative franchise model, allowing customers to join with minimal investment. By providing a venue, individuals can easily partner with Qipinmei and benefit from the brand’s support. The company emphasizes steady development and continuous innovation, ensuring sustainable growth while maintaining high-quality standards.

Notably, Qipinmei guarantees transparency with potential partners. If a location is not suitable, the company will be honest and advise against it, prioritizing store quality over quantity. Additionally, the brand offers a 3-month return policy for franchisees, ensuring confidence and reducing risk for investors.

In addition to its traditional lines, Qipinmei has introduced body-shaping underwear at affordable prices, making high-quality shaping solutions accessible to more women. This move has been well-received, opening up new opportunities for women seeking both beauty and comfort.

Based in Guangzhou, Guangdong, the company has over a decade of experience in undergarment R&D and has successfully built a brand that resonates with both local and international consumers. With a wide range of products including regular, shapewear, swimwear, sleepwear, and more, Qipinmei has expanded across major cities in China, creating a fashion trend wherever it goes.

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