Balabala: Running Children's Health, Creating Children's Wear Brand Kingdom

On July 1st, Senma Group Ballabara Children's Wear held a grand opening of the 2006 National Agent Conference with the theme of "One Brand, One Dream". More than 400 Balabara agents from across the country came together to seek common development. Xu Bo, general manager of children's wear company in the work report put forward the Balabala brand development "two five" plan's vision: to manage the cause of children's health, create children's wear brand kingdom.

Chairman of the Semir Group Qiu Guanghe and Deputy General Manager Liu Danjing attended the meeting and made an important speech. Group Deputy General Manager Nan Yun delivered a welcome speech. The meeting also held the award ceremony of the Ballaraw Award for the Year. Qiu Guanghe, Liu Danjing, Nan Yun, Xu Bo and other leaders won the “Single Store Contribution Award”, “Award for the Potential of the Year”, “Opening of the Year Award”, and “Award for the Scale of the Year” respectively. The “Management Award of the Year” was awarded for the store.

Under the call of “One Brand, One Dream”, Balabala made a name for himself, discussed business, and developed together. Qiu Guanghe said with joy that the difference between this event and previous years is that this year is just the tenth anniversary of the founding of the Group. It is also precisely the key period for the “second five” plan for the development of children’s wear in Balalabla. It can be said that the scale is large, touches great significance. . He said that integration is the biggest innovation of Semir. The rapid development of the two main brands of “Summer” and “Bala Bara” has leapt to the top three positions in the casual wear and children's wear industry in China, attracting attention from the industry and the community. Thanks to having an advanced business model; benefiting from the win-win culture of “a river full of rivers and rivers”; thanks to a good team, the Group’s two main brands have achieved with agents, employees and society. Win-win and win-win development and harmonious development. In response to the strategic requirements of Balapur’s “2/5” development, Qiu Guanghe finally stressed that first, we must further enhance our awareness of development and accelerate the pace of development. We must “make excellent products, do a solid market, make brands bigger and stronger, and do fine work”. "Services" took great efforts and worked hard. Second, we must speed up the pace of corporatization and improve the penetration and influence of the Balabala brand in various markets.

Liu Danjing spoke highly of the achievements made by Balabala over the past five years and thanked the vast number of agents who have devoted their efforts and wisdom to Balabla's career. She said that the brand is the flag and the terminal is the key. Agents' loyalty to Balabala, love of customers, keenness to the market, and dedication to the cause make Balabala from small to large and from weak to strong and become the guide for the industry market. By. At present, the competition in the children's wear industry is increasingly intensified and the differentiation of products is getting smaller and smaller. Therefore, Liu Danjing pointed out that it is necessary to strengthen the awareness of brand-name services, especially at the terminal. Terminal services not only need enthusiasm and sincerity, but also need to be fine and unique. Only by careful service and attention to detail can we win more consumers, and we can continue to expand the market and improve performance.

Nan Yun said in his speech that the once-a-year agent conference is a large inventory and review of Barabarra's development and a new starting point for the development of the company. She said that what kind of thinking can determine the future and that Barablan is about to enter the second five-year development period. Balabala wants to further deepen the construction of the “One Thousand Stores Project”, continuously strengthen the brand development connotation, and use cultural power to drive marketing efforts. With more full enthusiasm, we will meet a new round of challenges and realize a further takeoff of the enterprise.

In the work report, Xu Bo carefully analyzed the current development trend of the children's wear industry. According to the report, children's wear brands are faced with reshuffling, and Balabala should seize the opportunity to focus on breakthroughs and innovations in product research and development, network channels, etc., implement the network upgrade project of "One Thousand Stores and Millions of Stores," and gradually train agents. Implementation of the independent operation of the company's management model. The report also focused on Balabala’s “2-5” plan. The report stated that in the first five years of Balabala’s development, the “Balala Balala” brand of children’s wear was developed in an extraordinary and leaping manner. It has become the number one in comprehensive sales and the number of outlets in China. The well-known Chinese children's wear brand. In order to break through the bottleneck of development and continuously enhance the core competitiveness of enterprises, in the "2/5" development strategy, Balabala focuses on sales channels, market networks, brand promotion, product development, and supply chain management to innovate and upgrade and strive to build China. The best children's wear brand.

In the afternoon of the same day, Balla Balla staged a 2006 Autumn/Winter Fashion Conference with the theme of "Childlike Stage, Childlike Dream". On the following day, the special management expert Zheng Siming conducted an all-day real-time training activity for the “brand winners—agent operations”.

Senma Union’s approach is innovative and useful

The leaders of the provincial CPPCC and the provincial trade union affirm the achievements of our company's trade unions

Under the new situation, how can non-public enterprises work to play a functional role and promote the harmonious development of enterprises? On July 13th, Zhang Weiwen, vice chairman of the Zhejiang Provincial People's Political Consultative Conference and chairman of the Provincial Federation of Trade Unions, accompanied by Vice Chairman of the Municipal Federation of Trade Unions Wang Jianzhong, Ye Zhonghua, Deputy Secretary of the Bohai Sea Party Committee Chen Lingling, and Vice Chairman of the District Political Consultative Conference Zheng Yuanxing, visited Senma for investigation and research.

Senma Group’s trade unions have actively explored and practiced the relationship and status of trade unions in non-public enterprises by combining their own development characteristics. They firmly established the idea that “the development of a company is the realization of the employees’ own development”, and strive to build a harmonious labor relationship for the enterprise. It has fully played the role of a bridge of the trade unions and was named the home of the advanced workers in Wenzhou City for six consecutive years. In 2005, it was also named the “Home of Model Workers in Zhejiang Province”.

In the investigation, Zhang Weiwen listened carefully to Chairman of the Group Qiu Guanghe, Deputy General Manager and Chairman of the Labor Union Nan Yun, respectively reporting on the development needs of the company and the role of the trade unions. Qiu Guanghe said that enterprises, trade unions and employees are an interdependent community of interests. All that trade unions do is to seek the harmonious development of enterprises and to make employees "happy work and happy life." Mainly in three aspects: First, to enhance the vitality of corporate development; Second, to enhance the harmonious atmosphere of the company; Third, improve the overall quality of employees. Nanyun mainly focused on the development of the work of the trade unions from the aspect of "three enhancements and two enhancements" (abbreviated as the "32 Project"): "Three enhancements" means strengthening the organizational system, strengthening the value culture system, and strengthening the rights and interests. Maintenance efforts; "Two developments" means carrying out labor skill contests and carrying out cultural activities of various forms and richness; "Improvement" means improving the sense of mission in the new period of trade union work. After listening to the report, Zhang Weiwen was pleased to say that the Semir trade union’s practices in these areas are very good, innovative and referential. I am very inspired. He pointed out that trade unions are the promoters of corporate culture, and they are also practitioners. Therefore, he encouraged Summa Group's trade unions to continuously deepen the functional role of the chemical industry and to better serve the enterprises and employees. Zhang Weiwen finally hoped that the Semir trade unions would sum up experience and provide templates for more non-public enterprises.

Liu Xiaochao, Minister of the Organization of Zhejiang Provincial Federation of Trade Unions, Minister of Economy Zhang Qian, Minister of Commerce of Wenzhou Municipal Federation of Trade Unions Tong Yinyu, Minister of Economy Wang Xi, and Zhang Qicheng, Chairman of the General Union of the Bohai Sea, accompanied the investigation.

Balla Bara flagship store debuted one-stop shopping configuration to win foreign favor

On August 5th, Balabara Children’s Wear Wenzhou flagship store was grandly opened in the hope of people. The store starts from the aspects of store image, service channel, and cultural atmosphere. It creates a one-stop shopping platform for consumers and has a milestone significance in upgrading the construction of the Barabara terminal image.

The Balabara flagship store is located in the most prosperous business district of South Jienan Road in Wenzhou, with a total area of ​​150 square meters. The distinctive design of the style and the strong humanistic concept have strongly attracted people's attention. In terms of the overall scale and style of decoration, a number of international shopping mall elements have been integrated. They are concise, simple, and have strong visual effects. In the store, the detailed rendering of three-dimensional lighting, childlike windows, popular Accessories, creative POP, etc., together with an array of goods, highlights the fashion and personalized brand image of Balabala.

On the opening day, Balabala was more convenient, more relaxed, more leisurely shopping venues and better service, leaving a deep impression on customers. After a Middle Eastern businessman enjoyed the pleasure of shopping in Balabala, he was pleased to speak in English: “Really quite good, I like! (Really quite, I like it!)”