K.SWISS brand officially landed in China

On September 27th, along with fashionable and dynamic music and hip-hop performances, the “K·SWISS Touchdown China” brand promotion event kicked off at Shanghai Bailian World Trade Plaza. The opening ceremony of K.SWISS's first store in Shanghai was held on the day of the event. Subsequently, a two-day large-scale roadshow was officially started. The performance included model shows, new-style clothing demonstrations, hip-hop performances, interactive games, and raffle events. This large-scale promotion event also marked the common prominence with NIKE, PUMA, and Adidas. K. SWISS (Kai Shiwei) brand of tennis shoes and clothing brand officially landed in China.

K.SWISS brand in addition to professional tennis shoes, the product line covers sports, casual wear, footwear and accessories products, the iconic "five-line" design by Europe and the United States, Japan and South Korea, Hong Kong and Taiwan young consumers.

The "K.SWISS Touchdown China" event was the first large-scale brand promotion event for K.SWISS to land in China. "Dragon" is also a vivid expression of the theme of the K.SWISS brand's strong landing in China. K.SWISS settled in China to make the pop-conscious urban white-collar consumers appreciate the unique connotation and life style of the K.SWISS brand.