HUGO BOSS Shanghai's First Direct Store Opens

HUGO-BOSS Bund No. 3 exterior

HUGO BOSS's first Chinese direct sales store recently entered the historic Shanghai Bund. At the same time, this will also be the 1000th store of the German fashion group HUGO BOSS in the world. Located on the first floor of the “Bund 3” landmark on Guangdong Road, HUGO BOSS will be adjacent to other top international luxury brands.

HUGO BOSS Shanghai Outlets are jointly designed by Blocher, Blocher & Partners, the respected top architectural firm in the industry, and Alan Chan Design Office, a renowned international design firm. The unique and luxurious design inside and outside the shop resembles the art platform, perfectly displaying the rich and magnificent fashion world of HUGO BOSS.

Opening Ceremony - Lu Xiaodong, deputy head of Huangpu District, Dr. Bruno Saelzer, Global President of HUGO BOSS, Hong Kong film star Michelle Reis, Huang Jiang District Governor Jiang Yaxin, HUGO BOSS Hong Kong Executive Director Mr. Lars Peter Jung-La

The store is designed to integrate the minimalist elegance with the Chinese elements that have been modernized. Forged iron doors with traditional craftsmanship and simple HUGO BOSS display windows, intertwined in the ancient sense of a modern sense, to create a HUGO BOSS unique charm; into the store, decorated with white magnolia interior wall pattern Contrasting with the grayish ground, they complement each other. Old-style lanterns reflect dazzling Chinese red color, adding a bright color to the soft and calm tone. The wide mirror wall depicts the appearance of the Shanghai Bund in the 1930s in a light brown nostalgic tone.

HUGO creative director Volker Kaechele and famous Hong Kong movie star Li Jiaxin

HUGO BOSS Shanghai No. 3 Store on the Bund will provide BOSS and HUGO collections of outstanding quality, namely BOSS Black Men's/Women's Collection, BOSS Selection Collection (Top Men's Collection Known as Luxury) and HUGO Men's/Women's Collection . In addition to clothing, there will be a full range of men's and women's accessories and accessories. All items in the new store are just the latest 2006 winter men's and women's wear collections.

Live fashion show

For the solemn event, HUGO BOSS held a grand opening ceremony to celebrate the evening. VIP customers, domestic and foreign media, business partners, international celebrities and all walks of life from all walks of life in Shanghai were invited to join the distinguished VIP customers. Dr. Bruno Saelzer, president of HUGO BOSS, visited the opening ceremony. Afterwards, the guests enjoyed indulging in this beautiful evening with a lavish meal at the luxurious Jean Georges restaurant, enjoying the delicacies of the wine and enjoying the wonderful performances.

Live fashion show


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