Popular Iger costumes popular among Chinese citizens

In 1928, there was an EATM store, and based on this world's most famous fashion and capital city, it gradually became a famous women's chain store in France and Europe.

Since the 1980s, the annual growth rate of the ETAM Group has been in double digits, and it entered the Paris Stock Exchange in 1997 and became a listed company.

Under the ETAM Group, there are two brands: ETAM and 1.2.3.ETAM. With its stylish style, varied styles, novel colors, reasonable and reasonable prices, warm and thoughtful service has been thought to young French girls are most familiar and most gracious. The brand, 1.2.3, is favored by women who have become sophisticated careers because of their elegant taste and exquisite design.

Shanghai Ying-model Clothing Co., Ltd. is a branch company of French ETAM Group in China. It was founded at the end of 1994. On January 1, 1995, it opened its first store in Shanghai.

In the past five years, with the strong support of the French headquarters, the company absorbed the successful experience of the French ETAM and effectively combined the characteristics of the Chinese market, so that ETAM Iger soon became a well-known brand in the country. In 1998, the advent of ETAM's leisure series WEEKEND made it more able to comply with the fashion trends in the world.

ETAM's market in China has expanded rapidly. From coastal cities to cities in the Mainland, sales outlets have now spread to major provinces and cities in China and are popular with fashion consumers.