How hard is it to go to New York Fashion Week? Yang Lu and Zhang Chi successively marched

New York Fashion Week and Paris, London, Milan Fashion Week and called "the world's four major fashion weeks", and New York Fashion Week is the oldest and most diversified fashion week, has been 75 years old, has been in the fashion industry Supreme status. PANDO Global has launched the New York Fashion Week Street Shooting Project to help more domestic brands appear in New York Fashion Week by connecting fashion brands and supermodels and fashion figures.

This year's New York Fashion Week will debut on September 6th, when the Spring Studio in St. John's Lane in Manhattan is inside and outside the battlefield. In addition to all kinds of big-name show, Spring Studio is also the main battlefield of the trend street shooting. Fashion devils (yes, those who wear Prada's demon), fashion bloggers, supermodels, and female stars will make every effort to compare the look of who looks more eye-catching!

This is why designers and models are eager to think about the appearances of New York Fashion Week. They can be unveiled at New York Fashion Week. It is not one of the best and the TOP level!

In the past two years, some famous designers have also appeared in the show of New York Fashion Week. For example, Yang Lu and Zhang Chi have such famous designers in China.

In the spring and summer of 2017, New York Fashion Week Yang Lu took his brand LU YANG BY YANG LU to the international market and became the first Chinese independent designer to succeed in the New York catwalk. Before the appearance of New York Fashion Week, LU YANG BU YANG LU has been sold in shoppers and boutiques in more than 30 cities in China.

"The domestic market has almost won, go to the United States to see the opportunity. You can also enhance the brand image, attention and recognition through New York Fashion Week." - Yang Lu said. After all, it is rare to be able to go to the official schedule of the four major fashion weeks. This is a kind of recognition for designers and one of the ways to prove and promote themselves.

This is also the idea of ​​most famous designers, such as the earlier famous designer Zhang Chi. He has certain capital and resources in the industry, and he has a very clear goal to go to New York to see if he can get an international buyer.

Wu Honghao, the head of the brand-name Unawares, also holds the same view, and feels that Chinese customers are very concerned about similar brand exposure, which will greatly help localized sales.

In addition to the huge influence of New York Fashion Week itself, the city of New York is also very attractive, and these designers have expressed their love for the city. Compared to the high-end atmosphere of Paris and Milan, the artistic atmosphere of London, New York is younger, more open and inclusive, and it is easier to express the inspiration of design.

How hard is it to go to New York Fashion Week?

For most Chinese local designers, the preparatory process for going to the New York Fashion Week show is similar to the application process that needs to be completed before going abroad.

In theory, any designer who has a passion for New York Fashion Week can sign up and submit materials through the official website of New York Fashion Week to apply for a fashion show on the official calendar of Fashion Week.

However, the organizer's review of the applicants is very strict. Generally, only the brands that have been sold in the US market at a certain scale are accepted. The recognition in the industry is high, and the economic strength of the designers is also very high. If the designer can have enough funds to rent the official show (according to the usual practice, the rent is usually between 30,000 and 60,000 US dollars, different every year), then after passing the basic quality review and screening, it is very likely that they will be able to board New York. The official schedule of Fashion Week.

But it is not rich, because the number of venues in the official show is limited, and the organizers will give priority to American designers and overseas designers with potential in the US market. Under such circumstances, there is no New York Fashion Week show before. Designers can only rank, if the schedule ends up still available, then pick the time and venue.

The diversity of New York Fashion Week

New York Fashion Week has been criticized by people in the industry for being too "commercial" - the designs on display are too realistic to wear and less creative. But this can be seen as a manifestation of fashion democracy, just as ordinary customers can also hold through the fashion week such as "fashionless sleepless nights", or a variety of collections in the meat storage area, Brooklyn and other places. The city, flea market and other surrounding activities participated in the fashion week. This is not common in fashion weeks in other cities.

Another vocabulary that extends from inclusion is pluralism. In New York, a city with "politically correct", diversification has also become a new mainstream pursuit. The fashion industry has not been excluded.