![<?echo $_SERVER['SERVER_NAME'];?>](/template/twentyseventeen/skin/images/header.jpg)
ERDOS Men's has always shaped the classics in a minimalist style. Ordos senior menswear craftsmanship does not change, to the quality. But now even the best brand effect can not solve the current problems, consumers' choices are becoming wider and wider, and personalization is becoming more and more distinct. It is only by brand marketing to impress consumers that it has been invalid.
"Brands must recognize the changes in the current environment, and can't wait for consumers to actively search for you, but to actively reach and distribute through content planning and product planning. Brands must be able to build relationships with consumers, and Operating and maintaining relationships." - Uncle Lei said
Enterprises have been pursuing the use of various marketing strategies to build relationships with consumers. The business philosophy of using customer relationships seems more professional and attentive than the business philosophy of marriage. However, we wait for customers to respond so carefully to us. To describe it. Now, the way to find accurate customers has become a pain point for brand owners.
How can we achieve accurate customer acquisition and no longer let users and members lose? Brands are ignoring the opportunities in the stock market and this “invisible flow†when they are not adding new quantities. From July 6th to July 7th, 2018, Uncle Lei’s team came to Tongxiang City, Zhejiang Province, to bring two days of “no cost marketing†courses to the national managers of Erdos Mens gathered here. Teach you to play WeChat marketing and get "invisible traffic"!
Know the "invisible flow" of the world through 6 people
At present, the most popular means of communication is WeChat. WeChat is a network medium. Each user is a node of the network, and it can extend unlimited influence. There is “invisible traffic†every day in the terminal store, and this “invisible traffic†requires us to add customer WeChat. Traditional marketing methods have lost their function. It is not that customers are getting colder, customers are making progress and we are staying where they are. Homogeneous product homogenization service, we can no longer fight with the players on the field, but should jump out.
In the new era, we must learn to use the power of new media. The topological relationship tells us that you can know anyone in the world at least by 6 people. As you can imagine, as long as we stick to the WeChat data capture action every day, the traffic is still Will it be a problem?
Let the world fall in love with you and the products you sell
Whether it is doing the Internet or doing WeChat, it is the key to provide users with truly valuable things. Then, it is not enough to have "invisible traffic". How do we manage these "invisible flows"?
First, let the customer fall in love with you, and the interaction is a high-profile. It is very important to create a WeChat circle of friends and manage the “invisible trafficâ€. The reason why WeChat is hot is that every user's "lone heart" needs to be affirmed and accompanied. The first step is to interact with the user, make emotional links, and have a sense of presence in the circle of friends, so that everyone falls in love with you. "No-cost marketing" Every word of Uncle Uncle's teaching has a response rate of 100%. As long as there is interaction, the customer's conversion rate is quite high.
Second, let customers fall in love with your products, content marketing is the first priority. If a movie is well-placed in terms of storyline, character creation, background music, theme, and performance, we usually think that this is a movie worth watching. Good content is not a sales promotion. Clothing is an industry that creates beauty. We need to operate a circle of friends from the mix, scenes, suits, product interpretation story packs, small videos, soft texts and life. The ultimate goal is to sell the product, which will make the potential customer a real customer.
“Invisible Traffic†does not cost marketing costs to enter the store
At present, both the large and small enterprises generally do marketing methods belong to the wide-spread network, so that not only do more useless work but also increase the cost of the enterprise. In order to accurately guide the flow, you must first learn to "people to group" and label each "invisible flow". Use money to distinguish which ones are our customers. I don't think anyone will refute them. If the products of the company are charged, why can't marketing be charged?
Free of charge can not be taken seriously, even if you do marketing, you have to charge, only the fee can reflect the value. The spree marketing strategy proposed by Lei Shushu:
1. Effectively reduce the cost of corporate marketing activities
2, quickly improve employee income
3, wake up sleeping customers
4, card vouchers contain two repo
5, online fission powder
6, offline guide into the store
After the two-day lecture ended, everyone's ideas were opened. At the same time, a set of standard process actions were given, and the course was practiced on the spot. The sales performance of 1.48 million was generated within 6 hours, and the effect was remarkable.
Director of Bangcheng International. General Manager Ms. Tan Qiuxia, CEO of ERDOS MEN'S Business Unit, Chen Chengbing, Chen, and National Distribution Manager, Marketing Director and Lei Shushu attended the seminar and raised their own problems and doubts. The question is how to start high-end business men's wear to maintain discounts in the retail segment and achieve profit growth. Clearly the development trend and guiding direction of the clothing retail industry, Lei Shushu's humorous and interesting ones for everyone's questions and answers, widely acclaimed.
In this era of data achievement business, traffic rewriting the future, we need courage and courage to make changes, break traditional marketing, accept change with Uncle Lei, embrace change, and open a new retail model!
Wax,waxing,Wax Pen,Wax Museum
FDHFGJFSD , http://www.nbbedsheetfabric.com