The gold market is soaring and crashing.

Unconsciously, this year's National Day Golden Week has passed six days. If you occasionally walk through the gates of Jindian in these 6 days, it is not difficult to find that this year's National Day Golden Week is like a real “golden sales week”.

As the pre-holiday international gold price plummeted rapidly and formed a correction, sales of gold stores across the country during the holiday season were extremely hot. However, in the face of the turbulent international situation, is gold really safe? As an ordinary investor, which gold investment misconceptions must be seen, which investment opportunities should be seized?

The nightmare of falling $300 a week before the holiday season seems to be yesterday, but the sales of domestic gold seem to be even hotter. During the holiday season, a reporter at a gold shop in Yimeng Road, Linyi City, Shandong Province, saw that on the same day, the gold prices of China's gold and Lao Fengxiang were 413 yuan and 425 yuan, respectively, which was a drop of about 70 yuan each when compared with the previous high hours. In the interview, many citizens stated that they were buying for the price drop:

Ms. Zhou, a citizen, is now much cheaper than before, and the price is relatively affordable, so come and buy some thousand gold, which is also a collection.

In Qilu Gold Store and Chow Tai Fook Jewellery Line in Jinan City, Shandong Province, many salesmen are required to receive two or three customers at the same time. A Ms. Wang told reporters that after the price of gold was lowered, she purchased a whole set of wedding jewelry that could save more than one thousand yuan:

Ms. Wang: It is cheaper and cheaper than before. Now it is decided to buy it.

Until yesterday evening, the international gold price remained stable at over 1,640 US dollars. It seems that gold has entered a relatively stable range after the early fall. But is $1600 really safe? Li Cheng, wealth financial planner, believes that short-term shocks are inevitable:

Li Cheng: Now you can only say something about breathing. Can't judge whether it has bottomed out. Some big organizations also have different judgments. Some say that it is possible to bottom out to around 1400, but from a long-term perspective, we still see A rising space is indeed a sideways neutral state in the short term.

However, paper gold network CEO Yang Weihong believes that now is a good time for gold investors to build positions:

Yang Weihong: We judge that the current market is a situation at the bottom of consolidation, and may also be down, but the possibility of a sharp decline is gone. I think it should be a period suitable for entering the market and it is suitable for starting a position. period.

However, what warehouse is built to build? Gold jewelry, gold bars, paper gold, and ordinary investors also have many options. In Jinan, Shandong, Mr. Cai Jun, sales manager of Qilu Gold Store, introduced that after entering Golden Week, there was a spurt growth in gold sales, but he said that most customers still buy gold jewelry:

Cai Jun: Consumers' consumption is focused on the marriage of weddings, and there are more self-purchased items. The need for jewelry after the season is also an aspect that consumers need.

However, Li Cheng, wealth financial planner, reminds investors that gold jewelry prices often add a processing fee of 50 yuan or more per gram of gold, but various institutions strictly follow the cost of gold when recovering gold. Price calculations are recycled, so gold ornaments collections are not worth the gold investment. In addition, holiday seasons are often not a good time for gold investment:

Li Cheng: Before the arrival of our traditional festival, it was a staged long-term purchase of gold jewelry including gold bars in China. However, we feel that this is not a rational behavior, and we may have one. The habit is that when these traditional festivals come, they will stimulate a great deal of consumption and habitual consumption, but it is not a suitable opportunity to invest in gold.

Moreover, the recent market is not calm. In an interview with reporters, a number of investors mentioned the non-farm payrolls data to be released in the evening of today (7th). Paper Gold Network CEO Yang Weihong:

Yang Weihong: We must pay special attention to the dragon data on Friday night. I think that as a whole, they will all oscillate in a narrow range, such as the narrow oscillation between 1600-1700, but we must pay attention to the number 7 at night, because if After the 7th Golden Week was announced, just after the 8th or the 9th, they saw the entire next week's market.

Yang Weihong stated that for investors with a certain risk tolerance, the cost of paper gold is relatively low and it is suitable for investment:

Yang Weihong: Ordinary people are not suitable to invest in such high-risk gold bullion. Paper gold is the most suitable type for them. The risk is low and losses are low. And the most important thing is that it is traded in banks, just like the time ago. There are nearly a thousand people in a certain company who have exploded. It is because these trading organizations that have not been approved by the State have lured investors into pursuing high profits. In fact, he did not mention high risks to customers. I still think that customers should be healthy. operating.

According to Li Cheng, wealth financial planner, it is safer for general investors to invest in physical gold bars, but the control of the proportion of gold investment is also a knowledge that investors must master.