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MOX brand theme: the elegant taste of the preferred quality of women's expression.
Currently, OJ Garments Co., Ltd. is committed to brand promotion and its long-term strategic plan. It constantly strengthens internal management, strengthens product development and market expansion, enhances brand awareness and creates a brand new fashion image for the knowledge elite, Out of a new trend of consumer spending in the mainstream of Chinese society in the future, in order to meet the new challenges with toughness and strength for a better future, hoping to add beauty and happiness to the customers' life through innovation and high-quality service!
Brand positioning Age range: 28 years old -45 years old
M. O. X brand is the first brand launched by Shanghai OJ Garments Co., Ltd. It was listed simultaneously with China in 2001 in Paris, France.
Brand culture with the elegant knowledge of Paris,
Promote romantic Seine River uninhibited;
Near God's Eiffel Tower,
In the free paradise of Santorini, she promised silently -
To dig out the most elegant elements to decorate Oriental women;
Carving column jade, customs and practices;
Music painting, handcraft ...
She used the eyes and soul to feel the bit by bit European civilization.
Gather, crush, digest and release all the elements that can be applied to clothing.
The final concentration for the design of the essence and concept of implantation in clothing,
This is the most classic costumes that can embody the elegance of oriental women --- Mu Kesi !
M. O. X Women entered the Chinese market since 2002, combining the European design style with Chinese lifestyle with fashionable, capable and elegant design concept, and then adding new elements to meet the desire of modern women. With the changing times, women's demand for clothing, taste have increased, therefore, M. O. X quarterly series of designs have been constantly updated to meet the increasingly complex customer needs. In M. O. X brand design, so that fashion-conscious women, whether in work, leisure or party, have become the preferred brand.
Brand Concept
MOX absorb the classic concept of Europe and the United States, bold combination of oriental traditional style and the Western trendy elements to generous, simple fashion women to highlight the competent, elegant and confident, using top fabrics, exquisite workmanship, complement each other boutique accessories, MOX Rich content through every detail to be the perfect embodiment, so that women are more stylish and elegant! Fall 2009 MOX launched four major theme series: psychedelic elegance, memory changes, the new humble era, the new minimalist. Each series will be stylish elements into it, fully reflects the classic and noble MOX brand.
Product Structure (1) Proportion
a Metropolitan women make up 40% (working women in government, education, banking and business)
b urban fashion white-collar workers accounted for 40% (fashion industry, senior management)
c urban new aristocracy accounted for 20% (court life from the interpretation of the new elite elite)
(2) type and use
MOX design on the line for the different styles into the most fashionable inspiration: the retro sense of coat lines express the elegant and charming femininity; coat using a variety of materials and a variety of shapes straight body shape; fit suit is an important fashion element , Emphasizing the handsome sense of the same time the performance of women's curvaceous; young and fashionable jacket style is full of popular charm, the length of change for different age groups of customers; also introduced a changeable skirt, pants of different profile. MOX products sought after not only the taste of clothing, but also the taste of life and life.
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