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Recently, a four-day China International Apparel & Fashion Fair (CHIC2012) ended in victory. Nearly a thousand Chinese and foreign apparel and apparel brands from 21 countries and regions at home and abroad took their own ways at the show and formed a prosperous scene of "letting a hundred flowers bloom." During this period, , Wishful .2012 China Garment Forum, 2012 China Apparel Exchange, Jack? Eighth China Garment Brand of the Year Award, CHIC20 anniversary PARTY and other related activities for the 20th anniversary of the show presented a series of bright and colorful fashion feast. The CHIC2012, with its flagship international cooperation flagship brand Raidy Boer (Raidy Boer), a wholly-owned holding Italian brand GHILARO (old workers), acting Italian brand Ferrante (Ferrante) to "tripartite confrontation" potential large-scale exhibitors Reddy Boer enterprises, by the international fashion Dongfeng, with the "China operation" of the original ideas and "international" style landed E1 Men's Pavilion, can be described as shiny audience, fruitful, as the "annual brand potential awards" Big winner. CHIC2012 On the first day (March 26), the romance booth at Reddy's Enterprise Fountain Square in Italy celebrated its peak. Its elegant and arty 600-meter oversized sensory design formed a powerful attraction Magnetic field, attracted dealers from all over the country, professional buyers and professional audiences "come here" to understand the negotiations; during the crowd surging in an endless stream, and even cause the booth channel once "blocked", so grand occasion, called in many Outstanding men's brand strength, from the visual and momentum "come out on top." The success of a few days of popularity, but also for Radiopar in the E1 Museum has created a huge "traffic" and visibility - first, hundreds of invited media almost 100% of the arrival rate for corporate and brand information continued to spread Creating a good atmosphere; then, the friendly cooperation of all-encompassing collaborators and professional audiences in all directions brought great economic benefits to the brand promotion and market expansion of the enterprises. According to Liu Anjiong, executive vice president of Radiopile Enterprise, the collective appearances of the four short days, Raidy Boer, GHILARO and Ferrante are indeed more impressive than the previous three It is surprising and gratifying to note that scattered brands participating in the respective brands are even more influential. Up to a hundred customers from the Northeast, North China, Jiangsu, Zhejiang and Northwestern regions, etc. At the same time, many domestic first-line Representatives have also come shopping malls, and actively discuss cooperation. In the author's opinion, due to the high-quality "internationalization" resources and international quality standards of RadiPoll's brands, it is even more formidable conditions for agents and collaborators who are willing to negotiate business with the booth Forced "- In a sense, as the" fashion multi-brand operator "that focuses on the" internationalization "route, Reddy has achieved an unattainable position in the" brand operation "field for other enterprises. In order to become Its supply chain partners or franchisees and agents, each other in addition to the need for strong financial support, its open international vision and ideas, innovative ideas and advanced science and technology means a series of "soft and hard power" Must be promptly upgraded in order to achieve the same level of synchronization with Redback's business. After more than ten years of accumulation and precipitation, Reddy Boer Enterprises already have comprehensive strength in these areas that should not be underestimated, and this precisely responds to the country's "Twelfth Five-Year Plan" on the economic reform of the enterprise. In addition, Mr. Liu Changming, Chairman of RadiPor, also said that in order to participate in CHIC2012, this time invested a lot of manpower, material and financial resources, but this does not mean that enterprises just with "CHIC trade volume orders" This short-sighted goal, but the future, expect to quickly enhance brand awareness and reputation, the implementation of long-term strategy. He said although Reddy's enterprises currently have terminal sales in over 30 countries and regions in overseas markets, there are also more than 600 outlets in the core markets of Southwest China, South China and East China. However, As the brand operator of this year's "Potential Awards," it is the new significance of the "internationalization" journey for the brand operators to rapidly expand their markets in northern China to promote the overall development of an emerging Asian market with China as the core. If landing a big international industry such as CHIC, is to allow themselves to stand higher, go further, so Radiopar business long-term strategic initiatives of this large-scale exhibitors, is undoubtedly a success; in the face of peer competition Win-win partners, as well as the inextricable ties between the various supply chain resources, Radiopol enterprises to allow everyone to clearly see its "international" little giants gesture for the future of Evergreen Foundation opened A new situation. Believe that both uphold the hard-won hard power, or by virtue of the escalating "international operations" soft power, Reddy Boer potential stock, will be the "name" and "Lee" firmly embarked on the preparation of clothing in China Do a lot of big business in the field!
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