Talented men gather international perspective to create "the best cultural brand"

Since 1995, WENZI has been honored as one of the Top 100 Chinese Garment Companies by virtue of its advantages and has become a key manufacturing enterprise in the national apparel industry. "Talent" trademark is well-known trademarks of the garment industry, renowned in the country. Talented men to China's elite groups as a group orientation, the essence of China's 5,000 years of cultural inspiration for product creation, the goal is to create the first brand of Chinese culture. After 25 years of arduous pioneering, Talent brand successfully completed the strategic transformation, building brand system, out of a distinct personality, unique brand of the road. National is the world, this is Tetsuo Cai Zongmei shares very much appreciated a word. With the international thinking of the development of Chinese characteristics brand, so that Chinese characteristics to the world brand and with international fashion, which has become China's international development of men's brand inevitable move. Talented men since 2007, the introduction of South Korea, Italy, Japan's top designers team, with the international perspective of the latest fashion elements into the essence of Chinese culture among the Chinese fashion and the international trend of convergence took the internationalization of local brands The key step. It can be said that the development process of the Talent Brand is in the same line as the pace of the Chinese cultural brand going to the international stage. Talent since the founding of the beginning, bold plum, landscape and other traditional cultural elements into the design concept of apparel in the domestic market established its own unique market position. Nowadays, as the Chinese cultural brand has become increasingly prosperous on the international stage, as one of the fashion representatives of the Chinese cultural brand, the Gifted brand has also begun to move toward the international stage to show the world the unique charm of Chinese culture. According to the talented men's designer introduced, Talented Men's "collar embroidered classic" and "talent" two spring and summer fashion series, the modern business fashion and the perfect combination of natural elements, with plum elements, embroidery technology and to represent China's symbols , Color, style, etc., into the popular elements of international clothing, a comprehensive display of the genius brand and product culture and international trends. At the same time, Talent Men's Clothing is based on the lifestyle of modern people. Product innovation is serialized and internationalized. The consumer goal is more firmly positioned among urban elite groups, which significantly enhances the level of brand consumer groups and lays a solid foundation for the international market expansion. . Ms. Cai Yanying, the general manager of Gifted and Talented, said: "With its goal of creating the best brand of culture, after 30 years of brand building, the genius has succeeded in becoming one of the Chinese cultural brands. Along with the globalization trend, More urgent, the perfect combination of national culture and international perspective, is the core concept of the talent brand. "

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