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[China Glass Network] Commonly used online marketing methods in addition to search engine registration: online advertising, exchange links, information release, mailing lists, licensed email marketing, blog marketing, personalized marketing, membership marketing, viral marketing, Word of mouth marketing and more. The following is a brief introduction to ten common online marketing methods.
Search engine registration and ranking is one of the more classic and more popular online marketing methods. Now, although the search engine's effect is not as effective as it was a few years ago, the survey shows that the search engine is still the basics of people discovering new websites. method. Therefore, registering on the main search engine and obtaining a better ranking is one of the issues to be considered in the website design process. Submitting to the main search engine as soon as possible after the website is officially released is the basic task of network marketing.
Exchange link
Exchange links or reciprocal links are simple forms of cooperation between websites with certain complementary advantages, that is, placing the names of the other websites on their own websites and setting hyperlinks to the other websites, so that users can find their own from the cooperation websites. Websites, to achieve the purpose of mutual promotion.
Viral marketing
Viral marketing is not really marketing in the way of spreading viruses, but through the user's word of mouth to promote the network, information spreads and spreads like a virus, using rapid replication to reach thousands, millions of audiences . A classic example of viral marketing is Hotmail.com. Almost all free email providers now take a similar approach to promotion.
Online Advertising
Almost all online marketing activities are related to brand image. In all online marketing methods related to brand promotion, online advertising plays a more direct role. After entering 2001, the online advertising field launched a vigorous innovation movement, and new forms of advertising continued to emerge. The new advertisements were relatively higher because they overcome the weaknesses of the standard banner advertisements and the poor interactivity. Clickthrough rate. Studies have shown that the click-through rate of online advertising does not fully represent its effect. Online advertising also plays a role for visitors who view more than 99% of the total number of viewers without clicking on the advertisement.
Information Release
Information dissemination is not only the basic function of network marketing, but also a practical operation means. Through the Internet, not only can a large amount of commercial information be browsed, but also information can be released by itself. More important is to release valuable information on your website in time to give full play to the functions of the website, such as new product information, promotional information and so on. Licensed Email Marketing Email marketing based on user licenses has obvious advantages over traditional promotion methods or unlicensed Email marketing, such as reducing the nuisance of advertisements to users, increasing the accuracy of potential customer positioning, and enhancing the relationship with customers. Improve brand loyalty and more. The premise of e-mail marketing is to have the email addresses of potential users. These addresses can be collected by users from users and potential users, and they can also utilize potential user resources of third parties.
Mailing Lists
The mailing list is actually a form of email marketing. The mailing list is also based on the principle of user license. Users voluntarily join and quit freely. The difference is that email marketing directly sends promotional information to users, and mailing lists are provided for users. The information of value, adding appropriate amount of promotional information to the content of the mail, thereby achieving the purpose of marketing.
Personalized marketing
The main contents of personalized marketing include: users customize the information content they are interested in, choose their favorite web design form, set the receiving method and acceptance time according to their own needs. According to research, in order to obtain certain personalized services, users can only provide limited personal information if personal information can be protected. This is the premise guarantee for personalized marketing.
Membership marketing
Membership marketing has been proven to be an effective marketing tool for e-commerce websites. Many online retail-type websites have implemented membership programs, which have covered almost all industries. Domestic membership marketing is still in the early stages of development, but it has been seen E-commerce companies have shown strong interest and strong development momentum. It was once the era of China's e-commerce banner. The “My8848 online chain store†launched by Everest in early March 2001 is a form of membership marketing. Now, the online shopping mall of Xidan E-Commerce also adopts this marketing idea, but there are certain differences in the form of expression.
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