Three steps to choose the right men's brand

Three steps to choose the right men's brand - "Character" fashion men's marketing director Mr. Chen Shijin talk about brand choice has reached the annual clothing sales season, which is the dealer to choose the brand and open the golden season of new stores. As a dealer, choosing the right brand is the key to a successful start. However, the current market can be described as an array of brands, students everywhere, for the dealer, to choose a good brand, is tantamount to finding a needle in the haystack. In this regard, the rising star of fashion men's "character" at the helm - Marketing Personality Co., Ltd. Guangdong character Mr. Chen Shijin suggested that the majority of dealers, from the following three aspects, select a suitable brand for their own business. First, in-depth market research. Dealers in the shop, it should be in their own city clothing market to do some understanding, especially if you plan to open the shop around the business district counterparts, to conduct a certain survey, to the bottom of my heart. What are the local climate characteristics? What is the consumption level in your area? Which clothing brands do you plan to open around the store? What is the style? What are the main consumer groups? How can we accept the price of clothing? What kind of local clothes sell well? If your main crowd around the shop is students, then you can not choose business wear, casual wear and sportswear would be better; if you shop around with a lot of open casual wear brand, the competition is particularly intense, then you can misplaced Management, the target locked in ladies or sportswear, the effect may be much better ... ... Second, a comprehensive consideration of the brand. After the pre-market research, dealers should have a general understanding of what kind of brand they should operate, at this time you need to conduct a comprehensive assessment and evaluation of several candidate brands. (A) to examine the product's style and quality. Relative to women's, men pay more attention to the texture of the product, a man's clothing highlights his taste and quality of life. This is also the magic of men to win the market magic, high-quality products and stylish style, access to many fashion men's favorite and chase. (B) study the strength of enterprises. Including financial strength, supply is normal, training and service support, which will play an important role in the future sales of the store. (C) study the concept of business. Dealers looking for a brand, not only want to do now, but also want to seek a long-term development. At this moment, you need to consider whether the concept of the enterprise is consistent with your own ideas, positioning yourself as a long-term partner or as a stepping stone to pre-market the market. If companies have the latter's propensity, they need to give up. Third - the budget profit space. As the saying goes, go hand in hand. Operating a brand, there must be reasonable profit margins. This budget includes the calculation of gross profit and net profit. The dealer estimates the operating performance, profit margin, as well as the rent, employee salaries and daily expenses so as to estimate the monthly profit margin. Have a certain profit margin, in order to maintain the normal operation of the store and long-term development. Of course, there are other aspects of the dealer to choose the brand needs a comprehensive consideration, but must be consistent with consumer spending on the local market, spending power, do not blindly pursue big brands, well-known brands. The right is the best, this truth applies to the management of clothing. Guangdong Character Clothing Co., Ltd. Marketing Director Mr. Chen Shijin finally concluded.

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