Visit the fashion fish childrens create a "win" road

Nowadays children's clothing industry channel crisis intensified, the channel has become the battleground of the various brands of soldiers. As a pioneer of shopping malls, Pioneer of fashion plowing works - fashion fish, by virtue of its own advantages counter-current move, take the lead in achieving the original channel remodeling, self-construction, training, support diversification and flexible transformation, build a three-dimensional market network for the brand future 5 billion years of road to lay a solid foundation. In the past twelve years, the fashion fish have entered the famous shops and played the leading role with their unique advantages in creating the brand influence. They have taken the lead in the channel strategic superiority to surpassing the mighty, Achievements record highs, many well-known shopping malls reputation. In this year, the fashion fish have a new target channel: kindergarten brand stores. Fashion fish brands rely on the kindergarten accurate customer resources, from the source of brand image of cultural transmission, the future development of brand centenarians, seize the commanding heights of the channel. Fashion fish is still a key strategic area to establish a benchmark-oriented, all-round fashion fish outstanding brand experience for the end-customers to provide more efficient, more convenient and more respected human services and brand image through professionalism, deepening of services, Market segmentation, quickly open the adjacent blank area market. Mr. Fan Jingtong said the children's wear market now has a wide range of children's wear markets in China and abroad. In addition, there is not only fierce competition among the brands, but also adult children's wear has also exacerbated the fragmentation of the market. However, the involvement of foreign children's wear has further exacerbated the competition in the industry. Even the cross-regional asymmetric competition has intensified and the channels have been swallowed top-down, bringing more severe challenges to the regional terminal operators. In addition to these inevitable market factors, manpower, rent, rising costs and the lag in operation and management have exacerbated the man-made factors such as the pressure on the cost of brand operators, channel operators and terminal operators, and also led to the growing economic crisis in the children's wear market. Faced with these challenges, fashion fish to make the appropriate policies to cope with market competition, not only in the product advantages to fish classic, small fish city, small fish trend three series support multiple stores, fashion fish brand also focus on shop At the regional level or next to key kindergartens, the Company endeavors to finely manage customer resources, channels and terminals in terms of depth and width. Fashion fish in the maintenance and operation of the system also comprehensively enhance regional conference marketing investment mode, driving the marketing area, and through the mall counters, stores, access stores three-dimensional regional profit model shop. It is with these strong backing of small fish fashion fall garments, fashion fish by virtue of its rapid development of the performance of the rising, and our customer representatives also won the success: Henan Chen Hong from June 2012 to now 13 months, the new By 33 fashion fish store; Hunan Deng Rong from October 2012 to now 10 months, 15 new fashion fish store; Yunnan Cao Yu soldiers from September 2012 to now 10 months, 9 new fashion small Fish store; Guangxi Yu Xiaoyan from February 2013 to now 6 months, 11 new fashion fish store; Xinjiang Lai Yihua from December 2012 to now 8 months, adding 5 fashion fish store ... ... Today With its innovative management channels, Fashionable Fish has not only realized the three-dimensional presence of nearly 100 first-tier shopping centers in first-tier cities throughout the country, but also promoted the experiential shopping channels by spreading the healthy concept of growing children's confidence. Its apparel, people, channels and industry recognition, won the fashion fish to become the first brand of children's fashion in China's reputation.

Embroidery is a general term for various decorative patterns embroidered on fabrics by needle and thread. Embroidery is divided into silk embroidery and feather embroidery. It is a kind of decorative fabric that uses a needle to puncture silk thread or other fibers and yarns with certain patterns and colors on the embroidered materials, and then forms the decorative pattern with the embroidery trace. It is the art of adding human design and production to any fabric that exists with needles and threads. Embroidery is one of the traditional Chinese folk crafts, which has a history of at least two or three thousand years in China. Chinese embroidery mainly includes Suzhou embroidery, Hunan embroidery, Shu embroidery and Guangdong embroidery. Embroidery techniques include: wrong needle embroidery, random needle embroidery, net embroidery, all over embroidery, lock silk, nasi, Najin, Pingjin, Yingjin, Panjin, fluting, scraping, poking, sprinkling, cross stitch, etc. the main uses of embroidery include life and art decoration, such as clothing, bedding, tablecloth, stage, art decoration.

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