Use exhibition economy to upgrade the industrial clusters and insert wings. The first Guangdong Children's Wear Brand Group Exhibition 2014 blooms in Foshan in May.

Chairman of Foshan Children's Wear Industry Association Mr. Cao Yunxi, Chairman of Foshan Demonst Clothing Co., Ltd.

Enthusiastic children's clothing entrepreneurs

After Guangdong’s policy of changing birds and transferring industries, the international financial crisis and the political and economic requirements for children’s wear in various regions, we have already experienced the children’s wear industry in Guangdong Province, and Foshan, the chief children’s wear base that leads the Chinese children’s wear industry in particular. Quality change. Many children's clothing companies cannot adapt to the requirements of the new situation, new markets, and new economy and cannot complete the transformation and upgrading of enterprises.

Face internal pressure of business, customer base pressure face, the face of market pressures, the face of financial pressures, our children both inside and outside the industry consensus and industry continue to seek a breakthrough, constantly seeking to address the process of industrial clusters suffered the impact of urban, industrial adjustment influence The good recipe. Through the diagnosis of industry experts, combined with our actual situation, we made a collective initiative of some professional managers of children's wear apparel industry in Guangdong Province to jointly initiate and determine the exhibition economy through Guangdong's nine well-known children's clothing enterprises with a sense of social responsibility and industry mission. Inject industrial clusters.

According to reports, the first Guangdong Children's Wear Brand League Exhibition will be held in Foshan China International Machinery Trade Center from May 6th to 8th, 2014. There will be hundreds of international buyers and 5,000 domestic provincial-level outstanding agents. , thousands of chain buyers, hundreds of e-commerce super buyers and other children exhibitors to conduct in-depth exchanges and cooperation.

 

Exhibition Economy Helps Upgrade Industrial Clusters

In the increasingly fierce market competition, companies are looking for opportunities to collect market information and promote product sales. Participation in the exhibition is undoubtedly an opportunity. On the one hand, companies can obtain various effective information in a timely, accurate, and cost-effective manner by participating in meetings and exhibitions. Then, based on this information, implement an appropriate marketing mix strategy. On the other hand, companies can guide customers' needs through exhibitions of products, especially new products. Undoubtedly, the first Guangdong Children's Wear Brand Group 2014 joint exhibition was a call to Guangdong's excellent children's wear companies to hold a group of their own exhibitions, to gather the advantages of various companies, and to lead the trend of children's wear in China and even the world in a larger scale. The country's high-quality merchants come to represent the brand, to OEM in Guangdong, and to commission product design. At the same time, they also bring unprecedented business opportunities to all companies.

The excellent children's wear enterprises in Guangdong take the convention and exhibition as a platform to truly go together and share internal management issues, corporate marketing issues, corporate financial issues, corporate product research and development issues, corporate human resources issues, etc.; research of our company's development plans; The future of the problem; explore the upgrading of industrial clusters. It is an inevitable trend to increase the overall influence of Foshan Children’s Wear, create a professional team, and improve the industry’s agglomeration efficiency. The Guangdong Children’s Wear Brand League Exhibition will attract children’s enterprises to participate in the construction of a professional team and will also promote the Foshan Children’s Wear Industry. The gathering has led to the development of a series of children's clothing related businesses.

 

     Integrate Resources and Give Full Play to Regional Industry Advantages

At present, Foshan children's wear productivity, enterprise scale, output and sales are among the best in the national children's wear industry. Foshan Children's Wear has a strong supply chain resources. The knitting industry in the knitting city of Zhangye Town, Foshan has become the largest and most famous knitted fabric production area and knitted fabric distribution center in China. Auster has good elasticity, moisture absorption and breathability, comfortable warm knitted fabric is conducive to children's health, has become the most widely used children's clothing fabrics. Therefore, Foshan children's clothing has a great advantage in raw materials.

Foshan is located close to Hong Kong and Macau, with a relatively developed economy and fast access to information. Information on the latest fashion fabrics, styles and design styles for children's wear around the world will soon be passed here. This "born" speed makes Foshan Tongfu always keep up with the international trend, leading children's fashion.

Foshan is located in the Pearl River Delta and has developed traffic. The adjacent Hong Kong and Macao are China's open areas to the world. Taking advantage of this advantage, Foshan Tongfu has a certain international share. This is mainly reflected in the fact that many international brands have established cooperative relationships with Foshan Tongfu Enterprises in various forms, or processed materials, or sampled, or purchased directly. To speed up the pace of the development of children's wear in Foshan. It is also because of Foshan's unique geographical location that Foshan children's clothing can be quickly sold to the rest of the world through Hong Kong and Macau.
Cultivate brand, build channel platform

The first Guangdong Children's Wear brand group integrated many resources of the children's wear industry, providing a platform for communication and learning for suppliers and buyers in the industry. In order to enable companies to communicate with each other and exchange information and experience, the government and society have heard the voice of enterprises, many children's wear brands joined the exhibition, such as Naughty Beibei, Elven Valley, Coke Valley, Mila, Bay Le Eva, Novak Luxi, Watermelon Prince, Demuther, Corriec, etc., will all facilitate the in-depth communication between existing partners and potential partners. Change creates demand and demand evokes development. It is believed that in the near future, children clothing enterprises will continue to expand in the market. The first Guangdong children's wear brand group, through the integration of the strength of the industry brand, will form a close market alliance. The docking channel and terminal will inevitably lead to a new type of production and sales relationship and promote the formation of a new market system.

All channels, seamless docking, diversification and winning future

At the moment of diversified channels, various retail channels such as department stores, electricity suppliers, distribution agencies, professional markets, and buyers are intertwined. In order to increase industry development and integrate industry resources, it is also necessary to jointly counterbalance external pressures and reasonably regulate and guide. Internal competition. For the first time in the Guangdong Children's Wear Brand League Exhibition, 500 international buyers, 5,000 domestic provincial-level outstanding agents, 500 well-known chain buyers, and 300 home appliance supermarket buyers participated in the event, and will conduct in-depth exchanges with Foshan children's enterprises. cooperate with. Such a strong lineup will surely form an efficient connection, and will write a new milestone for Foshan and even Guangdong children's enterprises.

Relying on regional industrial resources, Foshan has great opportunities to build standardized, large-scale, professional and modern international children's wear. Through the cooperation of well-known brands and the use of modern business operations and management methods, Foshan has urged R&D of its marketing headquarters to establish a research and development production and brand display trading platform for children's wear enterprises. Guiding enterprises to create brands and create famous brands, and constantly enhance the core competitiveness of enterprises and products, will bring more space for the development of Foshan children's wear.

 

  First Guangdong Children's Wear Brand Group Launch Company Name

Foshan Naughty Beibei Clothing Co., Ltd.

Foshan Fairy Valley Clothing Co., Ltd.

Foshan Cole Valley Clothing Co., Ltd.

Foshan Mira Fruit Dress Co., Ltd.

Foshan City and the world Clothing Co., Ltd.

Foshan Xinqi Luxi Clothing Co., Ltd.

Foshan Jiali Jinjun Clothing Co., Ltd.

Foshan Demingsite Clothing Co., Ltd.

Foshan Carnival Kids Clothing Co., Ltd.

 

The First Guangdong Children's Wear Brand Team Organizing Committee