American Leisure Brand SKECHERS Enters China Footwear Industry

Ranked third in the world, the United States casual fashion brand SKECHERS full access to the Chinese footwear market. "SKECHERS" is a Californian proverb which means "a young man who can't sit," and represents a young group who is pursuing fashion and individuality. From 2003 Brit-ney Spears to Christina Aguilcra in 2004, SKECHERS intends to use a fashionable whirlwind to sweep the young Chinese market. Bright and intense colors. A bit fanatical, funny, magical, and elegant. Its charming temperament makes young consumers mad. The brand is leading the new wave of casual fashion. As a global brand, SKECHERS direct sales network throughout Canada, UK, France and other 12 countries SKECHERS direct operations from Europe, while the company also through more than 50 distributors in more than 100 Tianjia and regions around the world to sell their products . Today, SKECHERS not only has more than 25,000 sales points in the United States, its sales network has more than 50 countries around the world, in Australia, the United Kingdom, France, New Zealand, Singapore, Japan, Spain ... ... can see SKECHERS fashion footprint. SKECHERS has become LIFESTYLEBRAND in various countries in the world, and has a rich product line. It has different series of men's shoes, women's shoes, and children's shoes. There are two major series introduced in the Chinese market: ACTIVE and SPORTS series. In September 2004, the SKECH-ERS-Active series was launched in the Chinese market. The "urban fashion anytime, anywhere" is the main theme of this series. It is different from the SKECHERS-Sports series that was launched earlier. The young people with a strong personality, pay more attention to the design, the change in style, and the vividness of colors, and their applicable occasions have shifted from sports grounds to daily life.
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